Nelsen Social Networking Index

Headline: When the Economy Sucks, Commiserate With Your Facebook Friends for Nothin’

When the Economy Sucks, Commiserate With Your Facebook Friends for Nothin’

Social Networking Patterns (February 2009 Summary) During ‘08, collective time spent in online social networking declined by 33% However, in Jan & Feb ‘09 it showed a record jump erasing most of last year’s decline One year ago, collective time spent on mySpace was nearly 5X Facebook Today, time on Facebook is more than 3X mySpace, a stunning reversal of fortune For businesses wanting to truly connect with customers, these tools are becoming mainstream 2008 -33 2009 +33

During ‘08, collective time spent in online social networking declined by 33%

However, in Jan & Feb ‘09 it showed a record jump erasing most of last year’s decline

One year ago, collective time spent on mySpace was nearly 5X Facebook

Today, time on Facebook is more than 3X mySpace, a stunning reversal of fortune

For businesses wanting to truly connect with customers, these tools are becoming mainstream

Social Networking Patterns (February 2009 Summary) The number of people engaged in social networking continues to break records January showed the second biggest increase ever, following December’s record jump. In February, growth eased a bit but still set another record. In 3 months, the adoption index has risen 30 points, far exceeding the 18 point gain of the first 11 months last year

The number of people engaged in social networking continues to break records

January showed the second biggest increase ever, following December’s record jump. In February, growth eased a bit but still set another record.

In 3 months, the adoption index has risen 30 points, far exceeding the 18 point gain of the first 11 months last year

About Dialog Consulting Group Dialog Consulting Group helps senior executives enhance the conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for your business. Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including www.talkshoe.com, who has raised over seventy million dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same challenges that his clients are facing. He can be reached at: [email_address] 412-779-2788 (mobile) @davenelsen (Twitter)

Dialog Consulting Group helps senior executives enhance the conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for your business.

Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including www.talkshoe.com, who has raised over seventy million dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same challenges that his clients are facing. He can be reached at:

[email_address]

412-779-2788 (mobile)

@davenelsen (Twitter)