WHAT ARE THEY DOING?
WHY ONLINE COMMUNITY-BUILDING MATTERS TO HEALTHCARE
                          
              RYAN DES...
THE BIG PICTURE


In an ideal
world, how
would Capital
Health interact
with patients and
the community?
3 STEPS

What is going on in
the world [wide web]
right now?

What is the vision for
Capital Health social
networking?

Ho...
WHAT IS GOING ON RIGHT NOW?

 TRENDS:

     Perpetual beta

     Crowdsourcing

     Instantaneous
     everything

     U...
WHAT IS GOING ON RIGHT NOW?

 TRENDS:              TOOLS:

     Perpetual beta       Facebook

     Crowdsourcing        T...
THE CANNON ANALOGY
   (PERPETUAL BETA)


           With an enemy ship
           approaching, you could
           either...
BIG CANNON


       PROS:

           If it works, it works
           really well

       CONS:

           Long time to ...
SMALL CANNONS

PROS:

    easily implemented,
    easily adapted

    If one misses, another
    can still hit

CONS:

   ...
CROWDSOURCING



Engaging with community to
make decisions

Incorporating community at
all stages of projects; not just
as...
INSTANTANEOUS EVERYTHING



If it has happened, it is
already on the internet.




                            WHAT IS GOI...
UNCONFERENCES




A healthcare
unconference,
organized through
social media
BARRIERS TO ENTRY IN SOCIAL
           MEDIA



Cost

Time

Willingness to experiment




                            WHAT...
TWITTER (MICROBLOGGING)




                   WHAT IS GOING ON RIGHT NOW?
TWITTER (MICROBLOGGING)




                   WHAT IS GOING ON RIGHT NOW?
TWITTER IS. . .

Linked to text messaging.

Like Facebook without
the applications.

A little bit like chat; a little
bit ...
WHY?

       Immediate questions and
       answers from your
       network.

       Less difficult to maintain
       tha...
FRIENDFEED




Aggregates all your internet
content in one place

Considered by some to be
the beginnings of “Web 3.0”



...
FACEBOOK
Connect, chat, and share with your “friends”

                                               WHAT IS GOING ON RIG...
BLOGS


Web site that
chronologically publishes
your content

Allows you to get your
content out to people
quickly and eas...
WIKIS
Collaboratively edited website.
 Not just for encyclopedias.
                                  WHAT IS GOING ON RIGH...
LINKEDIN
The Professional Social Network

                                  WHAT IS GOING ON RIGHT NOW?
CASE STUDY: HENRY FORD
       MEDICAL CENTER




Is it useful? Or just really
cool?




                               WHA...
Livetweet of a hysterectomy - with videos

                          WHAT IS GOING ON RIGHT NOW?
Livetweet of a hysterectomy - with videos

                          WHAT IS GOING ON RIGHT NOW?
Livetweet of a hysterectomy - with videos

                          WHAT IS GOING ON RIGHT NOW?
COMPARISON




             WHAT IS GOING ON RIGHT NOW?
WHAT IS THE VISION FOR
  CAPITAL HEALTH?
HOW DO YOU USE THE TOOLS TO
    ENABLE THE VISION?
 JUST A FEW IDEAS:

 livetweeting events

 marketing

 engage in conver...
Expert Advice



“
    “Do you really want to know the power of social media? It’s
    that we have inexpensive tools for ...
MORE RESOURCES/ AREAS OF
        LEARNING


Search Engine Optimization Strategy (SEO)

Social Media Planning

Viral campai...
QUESTIONS




   ?
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What are They Doing? Why Online Community Building Matters to Healthcare

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A presentation by myself and Ryan Deschamps to Capital District Health Authority in Halifax, NS.

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What are They Doing? Why Online Community Building Matters to Healthcare

  1. 1. WHAT ARE THEY DOING? WHY ONLINE COMMUNITY-BUILDING MATTERS TO HEALTHCARE   RYAN DESCHAMPS AND DAVID EMMETT APRIL 6TH, 2009
  2. 2. THE BIG PICTURE In an ideal world, how would Capital Health interact with patients and the community?
  3. 3. 3 STEPS What is going on in the world [wide web] right now? What is the vision for Capital Health social networking? How can you use the tools to enable the vision?
  4. 4. WHAT IS GOING ON RIGHT NOW? TRENDS: Perpetual beta Crowdsourcing Instantaneous everything Unconferences WHAT IS GOING ON RIGHT NOW?
  5. 5. WHAT IS GOING ON RIGHT NOW? TRENDS: TOOLS: Perpetual beta Facebook Crowdsourcing Twitter Instantaneous FriendFeed everything Wikis Unconferences Blogs Linkedin WHAT IS GOING ON RIGHT NOW?
  6. 6. THE CANNON ANALOGY (PERPETUAL BETA) With an enemy ship approaching, you could either: Use one gigantic cannon, or, a bunch of smaller ones WHAT IS GOING ON RIGHT NOW?
  7. 7. BIG CANNON PROS: If it works, it works really well CONS: Long time to R&D If it doesn’t work, it’s very hard to change it WHAT IS GOING ON RIGHT NOW?
  8. 8. SMALL CANNONS PROS: easily implemented, easily adapted If one misses, another can still hit CONS: Takes more hits to succeed WHAT IS GOING ON RIGHT NOW?
  9. 9. CROWDSOURCING Engaging with community to make decisions Incorporating community at all stages of projects; not just asking people what they think at then end WHAT IS GOING ON RIGHT NOW?
  10. 10. INSTANTANEOUS EVERYTHING If it has happened, it is already on the internet. WHAT IS GOING ON RIGHT NOW?
  11. 11. UNCONFERENCES A healthcare unconference, organized through social media
  12. 12. BARRIERS TO ENTRY IN SOCIAL MEDIA Cost Time Willingness to experiment WHAT IS GOING ON RIGHT NOW?
  13. 13. TWITTER (MICROBLOGGING) WHAT IS GOING ON RIGHT NOW?
  14. 14. TWITTER (MICROBLOGGING) WHAT IS GOING ON RIGHT NOW?
  15. 15. TWITTER IS. . . Linked to text messaging. Like Facebook without the applications. A little bit like chat; a little bit like blogging. A good way to connect with local networks. A great way to find out what people think about your brand. WHAT IS GOING ON RIGHT NOW?
  16. 16. WHY? Immediate questions and answers from your network. Less difficult to maintain than a blog. Easy to use via Instant Messaging, handhelds, etc. More localized contact – Twitter is great for conferences. WHAT IS GOING ON RIGHT NOW?
  17. 17. FRIENDFEED Aggregates all your internet content in one place Considered by some to be the beginnings of “Web 3.0” WHAT IS GOING ON RIGHT NOW?
  18. 18. FACEBOOK Connect, chat, and share with your “friends” WHAT IS GOING ON RIGHT NOW?
  19. 19. BLOGS Web site that chronologically publishes your content Allows you to get your content out to people quickly and easily But, important to have policies around usage and content WHAT IS GOING ON RIGHT NOW?
  20. 20. WIKIS Collaboratively edited website. Not just for encyclopedias. WHAT IS GOING ON RIGHT NOW?
  21. 21. LINKEDIN The Professional Social Network WHAT IS GOING ON RIGHT NOW?
  22. 22. CASE STUDY: HENRY FORD MEDICAL CENTER Is it useful? Or just really cool? WHAT IS GOING ON RIGHT NOW?
  23. 23. Livetweet of a hysterectomy - with videos WHAT IS GOING ON RIGHT NOW?
  24. 24. Livetweet of a hysterectomy - with videos WHAT IS GOING ON RIGHT NOW?
  25. 25. Livetweet of a hysterectomy - with videos WHAT IS GOING ON RIGHT NOW?
  26. 26. COMPARISON WHAT IS GOING ON RIGHT NOW?
  27. 27. WHAT IS THE VISION FOR CAPITAL HEALTH?
  28. 28. HOW DO YOU USE THE TOOLS TO ENABLE THE VISION? JUST A FEW IDEAS: livetweeting events marketing engage in conversations with community Learn about community, anticipate demands learn by doing raising money Tweeting emergencies provide info so people don’t need to visit doctor
  29. 29. Expert Advice “ “Do you really want to know the power of social media? It’s that we have inexpensive tools for production and distribution of media, and that these tools permit a whole new era of gatejumping, where we can build awareness, reputation, and trust into a whole new path by which to build relationships.” “ [social media is] not the only way to the finish line out ” there. It’s about working on the larger need and then using the tools judiciously.” Chris Brogan
  30. 30. MORE RESOURCES/ AREAS OF LEARNING Search Engine Optimization Strategy (SEO) Social Media Planning Viral campaigning Flash mobs, Unconferences, Barcamps, Tweetups etc.
  31. 31. QUESTIONS ?

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