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Slide 1: Navigating the Labyrinth Finding a Home for your SaaS Application Emil Sayegh Vice President of Product Marketing and Management Rackspace Kraig Kuipers Chief Executive Officer Pangea Foundation

Slide 2: Who We Are: Some of our SaaS Customers: IT Hosting Backed by Fanatical Support™   ounded in 1998 F   ased in San Antonio, TX B   ,000 Employees 2 The Hosting Cloud Business Email Experts   aaS Offering S

Slide 3: Navigating the Labyrinth Your SaaS business is too important, and getting lost is easy by… Tools OSs  Spending time on the wrong details  Not thinking about scale, growth, and architecture before it’s too SLAs late Bandwidth  Not focusing entirely on where you deliver value to your customers Networking Servers Devices Finding the right home for your application at the right stage is critical!

Slide 4: Have a Strategy! Not having a strategy will get you in trouble … every time.

Slide 5: No Strategy … Classic Two Tiered Architecture Server Firewall Server Server Your Traffic Startup Easy Growth Crunch Panic!!! Digg

Slide 6: No Strategy … Nice Easy Growth Phase Web Server Firewall Proxy Web Server DB Server DB Server Your Traffic Startup Easy Growth Crunch Panic!!! Digg

Slide 7: No Strategy … Yikes! Digg! Web Server Firewall Proxy Web Server Web Server Web Server DB Server DB Server Your Traffic Startup Easy Growth Crunch Panic!!! Digg

Slide 8: No Strategy … Quick! Fix the Databases! Web Server Firewall Proxy Web Server Web Server DB Server Web Server DB Server DB Server DB Server DB Server DB Server Your Traffic Startup Easy Growth Crunch Panic!!! Digg

Slide 9: No Strategy … Panic!!! DB Server Web Server Firewall Web Server DB Server Web Server DB Server Web Server DB Server Your Traffic Startup Easy Growth Crunch Panic!!! Digg

Slide 10: Where you decide to focus matters … Customers Your SaaS Business What is it? Tech Skills Examples Software as a Domain Salesforce.com Application Layer Service Knowledge Programming, PHP Supporting Tools Layer Architecture & Perl Software Optimization .Net Base Operating System OS Layer System Administration Servers & Supply Chain & Device Layer Hardware Engineering

Slide 11: IT Hosting Options (tools layer) Colo Managed Cloud SaaS

Slide 12: Think it through … Does this help you differentiate your business? Which means you do all of this! Colo does this…

Slide 13: Think it through … Does this help you scale your business? Cloud does this… When you might need the flexibility here!

Slide 14: What should drive your decision? Who you Are… And What’s Important to you… The answer to these two questions will drive your decision

Slide 15: Who are you? 
 Exper/se Large
 Managed
 In House/ 
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 or
Cloud
 Managed
 Managed
 
 Colo/ + Managed 
 Sys‐Admin
 Managed
 Managed
 Managed
 
 Colo/ or
Cloud
 Managed
 + 
So>ware 
 Managed
 Managed
 Architect 
 Cloud
 or
Cloud
 or
Cloud
 Managed
 + So>ware
 Cloud
 Managed
 Managed
 Managed
 Developer 
 or
Cloud
 or
Cloud
 Company 
 Startup
 ISV
Moving
to
 Hyper
Growth
 Billion+
 Descrip/on
 SaaS
 SaaS
Company
 SaaS 
 Company 


Slide 16: What’s most important to you? Cloud Managed Colo / In House Support 85 Medium Excellent Poor % Security 74 Medium Excellent As Designed % Scalability 68 Excellent Medium As Designed % Uptime Good Excellent Good Performance Medium Good Good Cost Good Medium Poor Location of Facilities Poor Medium Excellent Contract Terms Good Good Good Flexibility Poor Good Excellent

Slide 17: Case Study • A 501(c)(3) Nonprofit Software-as-a-Service Provider Founded in 1996 • We Employ the SaaS Delivery Model to Democratize the Access Nonprofits Have to Enterprise Software and Business Intelligence • Over 1,200 of America’s Nonprofits Use Our software to Measure and Report their Impact to Evidence-Based Funders Demanding Increased Results Accountability and a Better Social Return on Investment (SROI) • We deliver Impact Visualization On Demand™ -- as a Service! • We’ve been a Rackspace® Customer since January, 2007

Slide 18: Pangea Foundation Case Study Overview  Pangea Foundation’s IT Hosting Environment Prior to Rackspace  Primary Objectives for Embracing the Managed Hosting Model  Primary Benefits Realized

Slide 19: Before Managed Hosting … And we couldn’t focus on what we did best—helping people! Which meant we had to do all of this! Our Colo environment did this…

Slide 20: Objectives for Managed Hosting Focus on the mission—not IT! We wanted to partner with a Managed Hosting “On average, $8 out of company that offered us… every $10 spent in IT is ‘dead money’—not  Proven Experience Scaling Hosting Environments to contributing directly to Meet Our Growing Needs business change and growth.” -Gartner  Certified Technical Expertise to Quickly Deploy, Monitor, Optimize, and Manage Servers and Devices  An Ultra-Redundant Network Built to Deliver Maximum Uptime to Increase Client Trust Although our entire colo environment was donated, focusing our people and resources on our mission was most important!

Slide 21: Support – The MOST important decision criteria 24x7x365 Live Support and Expertise was Critical! Our nonprofit software makes nonprofits more productive, and improves service delivery to people in the most need But, Our nonprofit software is only as reliable as the infrastructure and people supporting it

Slide 22: Pangea Foundation Today Now our people and resources are focused where they should be—our mission! Managed Hosting does all this…

Slide 23: Benefits of Managed Hosting People and resources are focused on developing capacity building software! More Compelling Value Proposition to Nonprofits   Managed Hosting Enables Us to More Effectively Serve Nonprofits   Nonprofits Have Access to the Latest Enterprise-Class Technologies   Faster Deployments and Rapid Time to Value   1-hour Hardware Replacement Guarantee   Managed Backup Services   Enterprise-class Security Services Like Advanced Intrusion Detection, DDoS Mitigation, “Application-Layer” Firewalls, and Managed Anti-Virus Solutions   Managed Hosting Can Help Us Improve Nonprofit Business Continuity, Information Continuity, High Availability, and Disaster Recovery   Our Nonprofit Clients Can Have Confidence Knowing Technology Infrastructure is Supported by an Entire Team of Certified Experts 24x7x365

Slide 24: Managed Hosting: The Benefits in Action Four real-world examples that say it all: The value of Managed Hosting becomes more tangible all the time…  Hurricane Katrina Disaster Recovery Software  Fast Access to Data Backups  Leveraging Rackspace’s Strategic Partnerships  Disaster Relief Software for 2007 California Wild Fires You can’t put a price on being able to act fast when people’s lives are at stake…

Slide 25: Best Practices Focus your resources on developing and maintaining your app! Host with someone that has:   Years of Industry Leading Experience Scaling Environments to Meet the Needs of SaaS Providers of All Sizes   Certified Technical Expertise and A Network Built to Deliver Maximum Uptime Backed by a 100% Network Uptime Guarantee   Fully Managed Infrastructure and Hosted Environment That Are Built to Meet Your Needs   1-hour Hardware Replacement Guarantee   Additional Monitoring, Database, Storage, Backup & Security Services and Consulting Available   Support Working 24x7x365 to Take Care of You and Your Environment   A Support Team Dedicated to You – No Call Centers

Slide 26: Ultimately, Ask Yourself … When something fails…(because it WILL fail) Do I have the expertise to leave what I am doing and deal with? And Are these the people I want on the other end of the phone helping me through the crisis?

Slide 27: Questions? Emil Sayegh emil.sayegh@rackspace.com “We’re Hiring!” Booth #409 Kraig Kuipers kraig@pangeafoundation.org www.pangeafoundation.org