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Dave Mendoza & Associates - Capability ReviewPresentation Transcript
ONREC’s 2011 ONREC"Excellence in SourcingInnovation" Award“Most Strategic Use of Dave Mendoza &Technology” Award at the ERE Associates, Inc.Expo 2011 Recruiting Capabilities Outline:Excellence Awards. • CRM back-end to front-end Integration • Social Data Aggregation & Talent Mapping • Talent Knowledge Libraries • SEO Social Strategies & Niche Talent Audience Engagement • TA Technology Review & Selection • Advanced Sourcing Curriculum Dave Mendoza & Associates, Inc.
About Dave Mendoza Dave Mendoza serves as Global Talent Strategies Consultant. The talent strategy architecture directly based upon his deliverables earned ONREC’s 2011 ONREC "Excellence in Sourcing Innovation" Award ( http://bit.ly/tvwgHs ) in addition to “Most Strategic Use of Technology” Award at the ERE Expo 2011 Recruiting Excellence Awards. In the past 12 months, his deliverables has earned his clients as many as 8 award nominations, 2/3 of which were as winners or finalists. His advancement of Talent Mapping research is a key differentiator in the pipeline effort; a product aligned strategy intertwined with competitive intelligence. He formulated a comprehensive "Talent Knowledge Library" as the by-product of his “Competitive Talent Mapping” initiative. In summation, this methodology is in a class of its own; a hybrid of product-based, competitive intelligence which is in turn made actionable by automating the data points collected into a customized, plug & play automated, Sourcing Toolbar consisting of over 5,000 sourcing string urls & macros. Most recently, he served as project manager from cradle to grave in one of the first end-to-end integrations of Jobs2Web and ATS to an AvatureCRM implementation. Spearheaded a Shared Services sourcing model on behalf of his client’s India team to support North America & EMEA talent acquisition initiatives Dave has presented/consulted & trained around the World; Singapore, Poland, UK, India, Spain, Czech Republic, France, Luxembourg, Netherlands and Australia. In 2010, he was recognized by HRExaminer’s Top 25 Most Influential Online Recruiters and Top 25 Online Influencers in Talent Management. Dave Mendoza & Associates, Inc.
CRM Innovation:"Futurecasting Strategies" promote“Longitudinal History“ Futurecasting: By retaining dynamic versus static data - our workforce flow is where our leads/candidates are going as opposed to the current paradigm that is dependent on ‘where they are now.” Longitudinal History: With an emphasis upon the active/consistent gathering of Personal Emails, Mobile, & social media links, we produce a functional capability to ensure leads are trackable over a span of time; regardless of current employer as source. As a by-product we aim to enhance market intelligence gathering capability Functionality: All-in-one approach of knowledge management; i..e search terms, source of hire tracking, with a one platform consolidation of all job board, social data, and SEO produced leads – with a means to timestamp, automate scheduling of re-engagement and hold stake holders accountable.
Talent Mapping Talent Mapping Research Created Source of Hire focused, Competitive Intel Research compilation meeting highest industry standards. Factors include, but not limited to: Talent Demographics, Bench-marking of competitor(s)’ social media channels & audience engagement Niche-based approach to catalogue Talent Audiences, industry Influencers, monitor & engage Talent Ecosystem within Linkedin Groups, Meetup events, RSS feed gatherings of Blogospheres, Twitter follower listings, and segmented search by product-line, industry awards & recognitions Identify Speakers & Luminaries – Co-Branding Strategies lead generated to extend data shelf life Extension of data shelf Life: catalogue social media registries of Linkedin, Facebook, Twitter, etc to add value to lead generation, past & presentImmediate Result: TAM Knowledge Library at Enterprise LevelImmediate Benefit: In-House Talent IP Development, Retention & SecurityGlobal Ambition: Standardized & Actionable, By Top Level Domain Dave Mendoza & Associates, Inc.
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Talent Knowledge LibrariesKnowledge Library & SourcingToolbar Dave Mendoza & Associates, Inc.
Talent Mapping, Knowledge Library &Sourcing Toolbar Automation Imagine Global Teams researching at the same speed, exhausting as many methodologies, with syntax as advanced as a webinar seminar. Talent Mapping Inputs for the Competitive Intel enthusiast –exponential outputs Talent IP Knowledge Library Sourcing Standardization that is Actionable, Secure & Automated Extending Data Shelf-Life & Channels Widget APIs – The Universal Branding Platform Global Sourcing Hubs – One Standard, customized at the Top Level Domain & Certifiable Dave Mendoza & Associates, Inc.Informatica & Dave Mendoza & Associates, Inc.
Competitive Intel ConversionActionable Syntax & Macros Dave Mendoza & Associates, Inc.Align To Workforce Plan
Knowledge Library:Templates, Contact Finder Repository, etc. Dave Mendoza & Associates, Inc.
Talent CommunitiesTalent Community Enhancements The innovative community solution administered by platforms such as Jobs2Web (J2W) is valued for its backend analytical wealth. Additional enhancements may complement its baseline attributes. Dynamic content is an ideal enhancement. Video, forums, twitter feeds, and aggregated influencer blog RSS feeds for automated content optimizes community. Develop a comprehensive strategy which benefits from existing J2W analytic reports based upon traffic sources, i.e. IP Address geo location, company source. We know where talent community subscribers come from, where they work –what is being done in the immediate with that data stream? Is the data potential maximized? How do we leverage data into actionable talent strategy wisdom? Dave Mendoza & Associates, Inc.
Game-ification Model Gamer Model Engagement Trivia to Hire• Xbox features the popular “1 vs 100 Live,” a two-hour live game show. Each episode features live gameplay between players, prize winning, multiple rounds, plus a host who comments on the action.• Contestants compete for prizes such as Microsoft Points (Incentives) and Xbox LIVE Arcade games. Dave Mendoza & Associates, Inc.
Sample: Trivia to HireSocial Engagement opportunities exist across several corporate channels,external to routine social media platforms. Talent engagement through existingdigital assets offers several candidate development & employment brandinginitiative opportunities:• Talent Community Ecosystem: Linkedin, Facebook, & Twitter Groups, Career & Fan pages, & Discussions• Buzz factor potential across technical forums, Influencer Blogs, Online Magazines, & Mashable• Key Functionality Feature to Enhance Mobile Engagement Channel, i.e. Mobile Alerts, Mobile App across smartphone platforms Dave Mendoza & Associates, Inc.
Niche Talent AudiencesNiche-Targeted, Employment Branding • Channel Marketing • Specific technically-oriented Audiences Dave Mendoza & Associates, Inc.
Niche Site Channel Marketing Identify niche oriented blogs, forums, (online magazines with high traffic, relevant demographics well suited to leverage talent pool audiences. Align PPC employment advertising strategy to niche sites ideally segmented to attract captive audiences. Promote Talent Community, mobile initiatives, career events, etc. via logo and ads to redirect traffic channels Dave Mendoza & Associates, Inc.
Niche Talent AudiencesTalent Community CRM ATS • Gap Analysis CRM Vendor Review • Lead Generation Data Compilation & Validation • Cradle to Grave Integration & Implementation Dave Mendoza & Associates, Inc.
Dave Mendoza & Associates, Inc.Interactive RecruitmentMarketing Strategy Now Candidate Marketing
Talent Community Live RSS Feed+ CRM = Searchability• We identified limited, to overall inability to do precise keyword searches within CRM search. For Example, the phrase “Call Center”• "Cloud" OR "Consulting" OR "Data" subset filter within search agent locations• Enable within Web Sources “CRM People” – next to all job boards. Makes CRM instance into a job board. Dave Mendoza & Associates, Inc.
Trust & Verify ... Extending Your Lead Gen Shelf-LifeSet up an Automatic Action Triggering Portal Request to Confirm& Update Contact Data Dave Mendoza & Associates, Inc.
TrainingGlobal Standardized Training Established a sourcing curriculum that encompasses up to 30 methods of exhausting a search Identified & added Native, top level domain oriented social media, groups, blogs, research resources – Corporate TAM Global Knowledge Library Establish certification program to standardize baseline sourcing capability on global basis. Train to Testing requirements & certify by both country, region to adjust training curriculum. Dave Mendoza & Associates, Inc.