“Open”?     Dave McAllister     Director, Open Source and Accessibility     Adobe Systems, Incorporated© 2010 Adobe System...
In the beginning there was Free Software                                                            and the statement was ...
In 1998, the term “Open Source” was born and promptly begat      Free Open Source Software      Commercial Open Source S...
So, what is “Open” today?            Open Source (COSS / FOSS)                                               Free/Libre ...
Vectors of Open                                                            Developer Community                Competition ...
Open source                                                          © 2010 Adobe Systems Incorporated. All Right...
    Is a clear meaning for Open (in this context)?            Does the myriad meanings of open help or hurt our position...
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Ostt eu-what about open-v2.5

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Is Open overused? Have we lost control of what open means, so its just a buzzword?

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  • Maybe a bit murky. Sometimes confusing with the freeware/shareware concepts of the time. And we’d all prefer free beer…
  • Has Open become so diluted that it has no real, dependable meaning? At the current rate, any company, community can claim to be open by simply using it as an adjective. And I’m sure you can add your own examples.
  • Sitting in keynotes at this years OSCON, I came to the conclusion that the term Open is meaningless. I also at that moment decided it didn’t matter.
  • Ostt eu-what about open-v2.5

    1. 1. “Open”? Dave McAllister Director, Open Source and Accessibility Adobe Systems, Incorporated© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marketing Insights and Operations
    2. 2. In the beginning there was Free Software and the statement was Free as in speech, not free as in beer And all was well© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 Marketing Insights and Operations
    3. 3. In 1998, the term “Open Source” was born and promptly begat  Free Open Source Software  Commercial Open Source Software And the confusion began© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3 Marketing Insights and Operations
    4. 4. So, what is “Open” today?  Open Source (COSS / FOSS)  Free/Libre Open Source Software  Open Standards  Open Data  Open Specifications  Open Code  Open Ecosystem  Open Development  Open API  Open Communities  Open Governance  Open Surface  Open Roadmap  Open Bugbases© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Marketing Insights and Operations
    5. 5. Vectors of Open Developer Community Competition Technology Market Message Reputation© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 Marketing Insights and Operations
    6. 6. Open source         © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6 Marketing Insights and Operations
    7. 7.  Is a clear meaning for Open (in this context)?  Does the myriad meanings of open help or hurt our positioning?  What impact has the fuzziness had (either good or bad)?  Could providing a relatively clear and distinctive meaning provide a way of measuring the openness of companies and communities?  What metrics would be best for measuring?  Could having a clear definition help leverage more openness at companies by providing a clear ranking/status?© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Marketing Insights and Operations
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