Dave Lewand #RECon13 #iTechLounge 1.0

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The Importance of a User-Friendly Online Presence | Related Video Presentation: http://youtu.be/19OtBfL7rS4

Dave Lewand | dave@davelewand.com | 630.901.1075

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Dave Lewand #RECon13 #iTechLounge 1.0

  1. 1. THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.com
  2. 2. UserExperience-TheUXStackPurpose Audience Content Design TechnologyWHY? WHO? WHAT? HOW? HOW?THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.com
  3. 3. Step1A&1B-DeterminePurpose&AudienceTHEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comPurposeWHY?bottom lineAudienceWHO?ownersbuyerssellersusers“sharers”
  4. 4. THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comContentWHAT?Step2-ContentisKing!MAPSREPORTSNEWS POSTSVIDEOSPHOTOSPROFILESGRAPHICSSOCIALMISC
  5. 5. THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comContent-Boringvs.InterestingInterestingBoringABCBurgersleased2,000sfatblahblahblahClickforMarketReportDownload(PDF)10,000Tweets:alllinkedtoCREindustrywrittenwordInconsistentHeadshotswithbadbackgroundsVideoofABCBurgersfirstburgersoldMarketQuickStatoftheWeek100Tweets:25%Video,10%PhotoUpload,multipleindustriesConsistentHeadshotswithmodern,naturalbackgrounds
  6. 6. Content-MoreConceptsTHEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comLargestProductLeasingDealLargestTenantRepDealMostUniqueDealSeasonalEventBrokerIncentiveUpgradeHighlightUniqueProduct/ServiceUniqueSpaceNewHire/PromotionSpecialServicePhilanthropicEventMarketQuickGraphofWeekQuickCommentaryonGraphicGISinPracticeClientFocusSiteSelectionMapoftheWeekFunMapoftheWeek
  7. 7. Step3-DesignDesignHOW?THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.com“It’s not just what it looks likeand feels like.Design is how it works.”– Steve Jobs
  8. 8. Design-SocialMediaPhotoSizesthatWORK!THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comSOCIALMEDIAPROFILEPICS-RECOMMENDEDSIZESALWAYSCHANGING!orURL: http://www.autreplanete.com/ap-social-media-image-maker/search:“SocialMediaImageManager”(eitherusethetoolorpayattentiontorecommendedsize/ratios)
  9. 9. Design-PropertyPhotoSizes/RatiosthatWORK!THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comONLINEMARKETPLACEAND/ORWEBSITELISTINGSFEEDetc.etc.4:31024 x 768800 x 600600 x 450328 x 246
  10. 10. Design-ShowingOffYourProperties-HomepageTHEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comCOMPANYHOMEPAGE-INTERFACEOPTIONS!HORIZONTALNAVIGATIONINTERACTIVEBANNERFEATUREDPROPERTIESOPTION 1OPTION 2OPTION 3
  11. 11. DaveLewand|dave@davelewand.comTHEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDesign-ShowingOffYourProperties-PropertyDetail4:34:3 4:3 4:3 4:3WHEREAMI?
  12. 12. Step4-Technology-OutofYourControlPurpose Audience Content DesignWHY? WHO? WHAT? HOW? TechnologyHOW?THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comControlled/Known OutofYourControl!
  13. 13. THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comTechnologyHOW?Technology-HowdoesmyAudienceviewContent?RESPONSIVE WEB DESIGN
  14. 14. 2013THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.comTechnology-WebsiteTrafficAnalysis(Actual)80% 10% 10%
  15. 15. 2016THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.com40% 30% 30%Technology-WebsiteTrafficAnalysis(Estimated)
  16. 16. UserExperience-TheUXStackPurpose Audience Content Design TechnologyWHY? WHO? WHAT? HOW? HOW?THEIMPORTANCEOFAUSER-FRIENDLYONLINEPRESENCEDaveLewand|dave@davelewand.com

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