Global Music Business 2011 Updated Dave Kusek

What kind of Music Business are we going to have in the Future? +The label model is no longer dominant. +CD sales have collapsed. +Where are the new formats? +Digital recording revenue is not enough. +Touring profitably is a challenge.© 2011 David Kusek

The Good News: People love music +We just can’t get enough. +Music consumption is at an all time high. +More music is being produced each day. +Illegal music channels are drying up. +Legal digital channels are expanding.© 2011 David Kusek

The Bad News: Recorded music is no longer the driving force+New ways of thinking about music and commerce are required.+Economic engine of the past 70 years has run out of fuel.+This is a big change for the entire music ecosystem. © 2011 David Kusek

Who Controls the Revenue? + Recordings - Master recordings and distribution. + Songs - Composition and publishing. + Performances - Live and recorded. + Merchandise - Branded articles.© 2011 David Kusek

Copyright Law Grants Rights to: +Reproduce the work. +Make derivative works based on the original. +Distribute copies of the work. +Publicly perform the work. +Publicly display the work. +Publicly perform audio recordings by digital transmission.© 2011 David Kusek

Mobile Music Apps and Games2011 2010 David Kusek

Publishing +Mechanical royalties on recordings. +Public performance: live, radio, TV, digital transmissions. +Synchronization – TV, film, games, ads, ringtones. +Print - sheet music, lyrics. +Royalties and advances vs DIY. +Copyright and administration.© 2011 David Kusek

YouTube - Pomplamoose

Karmin

New Artist Model +Create a business around yourself. +Own your masters and publishing. +Secure sponsors to generate cash. +Purchase the services you need. +Connect directly with your fans. +Use interactive and integrated marketing. +Create multiple revenue streams. +Control your career.© 2011 David Kusek

Direct to Fan Approach to Marketing• Encourage engagement and monetization between artist and fans.• Internet can amplify your music & message directly to a larger, more targeted group of potential fans.© 2011 David Kusek

Top 10 Truths that will Guide the Future of Music The record business is not the Music matters more than ever. music business. Artists are the brands and Artists and their managers will entertainment is the attraction. shape the future. Publishing income is crucial for People discover new music online the future. and from each other. Digital niche marketing Customers demand and get outperforms mass marketing. increasing convenience and value. The pricing model goes out the New models will embrace a more window. dynamic view of music.© 2011 David Kusek

New Areas of Opportunity Direct to Fan Branding Interactive Marketing Artist Management Curation/Discovery Licensing Analysis/Data Live Events Distribution Merchandise Artist Networks Artist Services Streaming Education Digital Products Soundtracks Games Sponsorships Mobile Apps Fan Clubs© 2011 David Kusek

Businesses to watch Apple Rdio Aweditorium Red Light Bandcamp Reverbnation Berklee Rightsflow Big Champagne Root Music CD Baby Songkick Echonest Sonicbids Facebook Spotify Frontline Tastemate Google Thumbplay Mobile Roadie Ticketfly MOG Topspin Next Big Sound Tunecore Pandora Viinyl Pitchfork We7 © 2011 David Kusek

http://www.futureofmusicbook.com	34466
http://berkleemusicblogs.com	1498
http://www.scoop.it	1366
http://www.thinklikealabel.com	792
http://virginieberger.com	642
http://karlnova.blogspot.com	305
http://translate.googleusercontent.com	261
http://makeitinmusic.posterous.com	161
http://jumpoff.tv	119
http://iloveppt.org	109
http://karlnova.blogspot.co.uk	97
http://makeitinmusic.tumblr.com	93
http://rhymezanddimez.blogspot.com	91
http://paper.li	70
http://makeitinmusic.wordpress.com	51
http://feeds.feedburner.com	44
http://jacopoattardo.wordpress.com	40
http://whatagwanatpurchase.tumblr.com	35
http://www.flashquix.com	34
http://dev.berkleemusicblogs.com	28
http://www.twylah.com	25
http://webcache.googleusercontent.com	23
http://deluxeguitar.blogspot.com	19
http://bulldogss.tumblr.com	19
http://www.linkedin.com	18
http://kathrynmason.ie	18
http://makeitinmusicdaily.blogspot.com	16
http://a0.twimg.com	16
http://www.deluxeguitar.blogspot.com	15
http://uk.jumpoff.tv	14
http://www.nordridesign.cn	12
http://www.finngateway-entertainment.com	10
http://musicbiztomorrow.blogspot.com	9
http://www.jmarshall.com	7
http://2011.texasangle.com	6
http://www.google.com	5
http://www.blogger.com	5
http://www.foogletrends.com	4
http://www.diigo.com	3
http://www.onlydoo.com	3
http://flavors.me	2
http://www.killtherecordindustry.org	2
http://next1.outlawreg.kodingen.com	2
https://twimg0-a.akamaihd.net	2
http://rhymezdimez.posterous.com	2
http://www.iloveppt.org	2
http://karlnova.blogspot.ca	2
http://www.deluxeguitar.blogspot.com.es	2
http://rhymezanddimez.blogspot.se	2
http://sunyparts.tumblr.com	2
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Global Music Business 2011 Updated Dave Kusek

by Dave Kusek on Oct 03, 2011

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Global Music Business 2011 Updated Dave Kusek — Presentation Transcript