Content & Commerce


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Meredith Interactive: conencting consumers and marketers through licensed content and commerce-enabled websites.

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  • • The innovation is this: the Meredith Women’s Network is the first network created not for purposes of size alone, but as a complementary union of high-quality branded sites that yields superior audience engagement at tremendous scale. • The partnership between Meredith and Real Girls Media creates a powerful digital ecosystem for women seeking inspiration and information and the validation that UGC enables. • Network content is focused on topics women care about most: • Home and hearth, food and entertaining, relationships and family, babies and kids, fitness and health and wellness, beauty, fashion and style .
  • The Better Homes and Gardens Network is where “life happens” online. The site features expert-branded content and Mixing Bowl, an exciting new community experience under the roof of the Better Homes and Gardens mega-brand.
  • The Parents Network is the home of Parents, American Baby and Family Circle. From expectant moms experiencing the first kicks of pregnancy to parents seeking advice on disciplining an older child, the Parents Network delivers consumers who are navigating through every stage of parenthood.
  • The Real Girls Network - which includes DivineCaroline, Fitness, More and Ladies’ Home Journal - speaks to the influential audience of Gamma women on the topics that matter to them most. Through a union of exclusively high-quality branded sites, the Real Girls Network connects to the most motivated, passionate women on the web.
  • Number one benefit for marketers: higher audience engagement at great scale. How does that happen? 1. Coverage - 15 million total unique visits per month across the entire network. 2. Composition - our 3 highly targeted networks are able to attract a pure audience of 25-54 year old women 3. Because of Passion - content that connects deeply to women because it’s about the topics they care about most 4. Engagement - … and when cool content comes from great brands, when a great brand empowers users to create their own content and validates their opinions and ideas, a relationship is formed that endures, that leads to the kind of engagement that feeds loyalty… 5. Impact - … coverage, composition, passion and engagement add up to enormous impact and are powerful reasons to be a part of our network. And when marketing is integrated into content, when it’s rolled out across all media platforms in order to “surround” the target audience, there’s even more impact.
  • Content & Commerce

    1. 1. Extending Your Reach with Branded Content
    2. 2. The Meredith Women’s Network The Leading Publisher of Branded Sites, Delivering Exceptional Experiences Around Home, Family and Lifestyle The Better Homes and Gardens Network Better Homes and Gardens Better Recipes Mixing Bowl The Real Girls Network Divine Caroline Fitness More Ladies’ Home Journal The Parents Network Parents American Baby Family Circle
    3. 3. The Better Homes and Gardens Network Where Life Happens Better Homes and Gardens Better Recipes Mixing Bowl
    4. 4. The Parents Network Keeping Moms Connected, Crib to College Parents American Baby Family Circle
    5. 5. Divine Caroline More Ladies’ Home Journal Fitness Real Girls Network For the Gamma Lifestyle
    6. 6. The Meredith Women’s Network High Engagement at Great Scale <ul><li>Coverage </li></ul><ul><li>Composition </li></ul><ul><li>Passion </li></ul><ul><li>Engagement </li></ul><ul><li>Impact </li></ul>
    7. 7. Leveraging Our Brands with Top-Quality Content <ul><li>Licensed Content builds Web ROI </li></ul><ul><ul><li>Dynamic content = Unique Visitors </li></ul></ul><ul><ul><li>Increase engagement on their sites = Time on Site </li></ul></ul><ul><ul><li>Build loyalty and stickiness = Repeat Visits </li></ul></ul><ul><ul><li>Custom content & tools = Registrations and Lead-Gen </li></ul></ul><ul><ul><li>Email campaigns drive CRM = Open Rates & CTR </li></ul></ul>
    8. 8. Content Licensing <ul><ul><li>We value our content </li></ul></ul><ul><ul><li>The Better Homes and Gardens brand is a trusted source of advice through all stages of consumers’ life—from inspiration and product selection to execution </li></ul></ul><ul><ul><li>Editorial insights and expertise </li></ul></ul><ul><ul><ul><li>Our websites reach more than 15 million people monthly </li></ul></ul></ul><ul><ul><ul><li>We publish more than 88 magazine issues in the Home category </li></ul></ul></ul><ul><ul><ul><li>More than 40 content development experts with up to 35 years of experience </li></ul></ul></ul><ul><ul><ul><li>Ongoing connection with in-market consumers via consumer panels, syndicated and proprietary research, and online communities </li></ul></ul></ul>
    9. 9. Content Licensing <ul><li>Licensing details </li></ul><ul><ul><li>A specific period and price: usually 1-, 2-, or 3-year term </li></ul></ul><ul><ul><li>Content from across Meredith: can be branded or unbranded </li></ul></ul><ul><ul><li>Content types: articles, photos, videos, recipes </li></ul></ul><ul><ul><li>Tools: some stand-alone tools that build audience engagement </li></ul></ul><ul><li>Value exchange </li></ul><ul><ul><li>Revenue </li></ul></ul><ul><ul><li>Magazine subscriptions </li></ul></ul><ul><ul><li>Traffic back to our sites </li></ul></ul><ul><ul><li>Registrations & Email subscriptions </li></ul></ul>
    10. 10. Selected Case Studies
    11. 11. AT&T Goal: engage 7 million subscribers
    12. 12. Kimberly-Clark Huggies Baby Network: relate to moms
    13. 13. Sears Manage My Home: help customers engage
    14. 14. Meredith Content Builds Engagement
    15. 15. Better Homes and Gardens: <ul><li>One of the most-recognized lifestyle brands </li></ul><ul><li>Trusted name and content </li></ul><ul><li>Tested and vetted by experts </li></ul><ul><li>Thousands of articles, many with photographs </li></ul>URL:
    16. 16. Editorial articles – <ul><li>All edited and created in Web-friendly format </li></ul><ul><li>Topics that are relevant: </li></ul><ul><ul><li>Small Remodeling Projects that Add Value to Every Room </li></ul></ul><ul><ul><li>Budget Advice for Kitchen Remodels </li></ul></ul><ul><ul><li>&quot;Must Have&quot; Kitchen Features </li></ul></ul><ul><ul><li>Go Green in the Kitchen </li></ul></ul>
    17. 17. Better Homes and Gardens: <ul><li>Tested recipes from Test Kitchen experts </li></ul><ul><li>Thousands of tagged recipes </li></ul><ul><ul><ul><li>Main dishes </li></ul></ul></ul><ul><ul><ul><li>Side dishes </li></ul></ul></ul><ul><ul><ul><li>Desserts </li></ul></ul></ul><ul><ul><ul><li>Appetizers </li></ul></ul></ul><ul><li>Most recipes have photos </li></ul><ul><ul><ul><li>Nutritional analysis </li></ul></ul></ul><ul><ul><ul><li>Method </li></ul></ul></ul><ul><li>Food articles </li></ul>URL:
    18. 18. Better Homes and Gardens: Slide Shows <ul><li>Thousands of beautiful 4-color images </li></ul><ul><li>All rights owned by Meredith </li></ul><ul><li>Visual way to get many ideas, packaged in timely ways </li></ul><ul><li>High engagement by users </li></ul>URL:
    19. 19. Better Homes and Gardens: Videos URL:
    20. 20. Parents and American Baby: <ul><li>The most trusted names in pregnancy & parenting </li></ul><ul><li>Quality editorial vetted by experts </li></ul><ul><li>Personal interactive tools at every stage </li></ul><ul><li>Vibrant community that is mom-to-mom </li></ul>URL:
    21. 21. 46 Content Destinations for Every Lifestage <ul><li>Includes vertical sites in: </li></ul><ul><ul><li>Recipes </li></ul></ul><ul><ul><li>Scrapbooking </li></ul></ul><ul><ul><li>Kitchen, Bath & Remodeling </li></ul></ul><ul><ul><li>Diabetic & Heart Health </li></ul></ul><ul><ul><li>Quilting </li></ul></ul>
    22. 22. How to Get Started <ul><li>Our editorial team would sit down with your team to identify the content opportunities aligned with the strategy; </li></ul><ul><li>Establish metrics of success; </li></ul><ul><li>We would recommend an initial list of engaging content for launch; </li></ul><ul><ul><li>Existing content assets </li></ul></ul><ul><ul><li>New, custom content, if applicable </li></ul></ul><ul><ul><li>Identify a content refresh cycle – frequency of updates </li></ul></ul><ul><li>We deliver the content in an appropriate format </li></ul><ul><ul><li>Word </li></ul></ul><ul><ul><li>XML feed </li></ul></ul><ul><li>Monthly status updates to check traffic patterns, consumer interest, and new content ideas </li></ul>
    23. 23. Meredith Content Generates Revenue
    24. 24. Paid Services “Decorating Inspiration” <ul><li>$19.95 </li></ul><ul><li>3 months </li></ul><ul><li>With subscription to BH&G magazine </li></ul><ul><li>Can be private-labeled for clients </li></ul>
    25. 26. Premium Services BHG Life in Photos <ul><li>Photo expression </li></ul><ul><li>Cards, calendars, greeting cards </li></ul><ul><li>Wedding announcements </li></ul><ul><li>Baby announcements </li></ul>
    26. 27. Premium Services On “BHG Life in Photos” <ul><li>Photo service </li></ul><ul><li>Printed goods </li></ul><ul><li>Scanning services </li></ul><ul><li>DVD making services </li></ul><ul><li>Personal services </li></ul>
    27. 28. Premium Services Personal Fitness Planner <ul><li>Fitness service to relaunch </li></ul><ul><li>1-month $5.99 </li></ul><ul><li>3-month: $17.97 </li></ul>
    28. 29. Shop Stores <ul><li>200,000 products </li></ul><ul><li>Top categories: bedding, bath, pets, décor </li></ul><ul><li>Ave. order: $90 </li></ul><ul><li>Also on Parents, LHJ, Fitness </li></ul>
    29. 30. Premium Services BH&G Garden Club <ul><li>Garden: $9.95 </li></ul><ul><li>Access to editors in live chats </li></ul><ul><ul><li>June 4, July 2 </li></ul></ul><ul><li>Email updates </li></ul><ul><li>PDF newsletter downloads </li></ul><ul><li>Store discounts </li></ul>
    30. 31. Premium Services “Inner Circle” <ul><li>Quilting: $63.95 </li></ul><ul><li>Book, calendar, bag, emails and product sampling </li></ul>
    31. 32. Thank You Dave Kurns Director of Business Development [email_address] P: 515-284-3735 C: 515-480-3160 Twitter: @davekurns