WOM Crash Course: How To Be Amazing In Social Media
 

WOM Crash Course: How To Be Amazing In Social Media

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WOM Crash Course: How To Be Amazing In Social Media WOM Crash Course: How To Be Amazing In Social Media Presentation Transcript

  • How To Be Amazing In Social Media Word of Mouth Crash Course May 10, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable
  • My Amazing Story #Likeable
  • 50% Of All Communication Is Listening #Likeable
  • Responsiveness Is Not A Choice #Likeable
  • #Likeable
  • Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable
  • Transparency Requires A Human Understanding #Likeable
  • Meaningful Engagement Cannot Be Mechanical #Likeable
  • Your Brand Is More Than A Logo #Likeable
  • Use Ads For Greater Impact #Likeable
  • Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable
  • Provide ValueProfessional Services #Likeable
  • Every Brand Has A Story To Tell #Likeable
  • Tell Your Brand’s Story, It’s Your Social Currency #Likeable
  • Inspire Customers To Share Their Stories #Likeable
  • Surprise & Delight Your Loyal Fans #Likeable
  • Just Remember…• Listen Up• Be Transparent• Respond To Everyone• Be Likeable!
  • “It’s just a cocktail party.”
  • Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com