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WOM Crash Course: How To Be Amazing In Social Media

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  • 1. How To Be Amazing In Social Media Word of Mouth Crash Course May 10, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable
  • 3. My Amazing Story #Likeable
  • 4. 50% Of All Communication Is Listening #Likeable
  • 5. Responsiveness Is Not A Choice #Likeable
  • 6. #Likeable
  • 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable
  • 8. Transparency Requires A Human Understanding #Likeable
  • 9. Meaningful Engagement Cannot Be Mechanical #Likeable
  • 10. Your Brand Is More Than A Logo #Likeable
  • 11. Use Ads For Greater Impact #Likeable
  • 12. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable
  • 13. Provide ValueProfessional Services #Likeable
  • 14. Every Brand Has A Story To Tell #Likeable
  • 15. Tell Your Brand’s Story, It’s Your Social Currency #Likeable
  • 16. Inspire Customers To Share Their Stories #Likeable
  • 17. Surprise & Delight Your Loyal Fans #Likeable
  • 18. Just Remember…• Listen Up• Be Transparent• Respond To Everyone• Be Likeable!
  • 19. “It’s just a cocktail party.”
  • 20. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com