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Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

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  • 1. Why It Pays To Be #Likeable McGraw-Hill October 2012@DaveKerpen, CEO, @LikeableMedia Author of 2 @LikeableBook’s Slideshare.net/DaveKerpen
  • 2. #Likeable
  • 3. 3 TruthsSocial media is not freeSocial media will not produce instant resultsSocial media cannot make up for a poor product/service #Likeable
  • 4. Listen first &never stop listening #Likeable
  • 5. #Likeable
  • 6. Responsiveness is NOT a choice #Likeable
  • 7. #Likeable
  • 8. #Likeable
  • 9. #Likeable
  • 10. Authenticengagement cannot bemechanical #Likeable
  • 11. #Likeable
  • 12. “I’m sorry.” #Likeable
  • 13. #Likeable
  • 14. “Thank you.” #Likeable
  • 15. #Likeable
  • 16. Provide value (for free) #Likeable
  • 17. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  • 18. #Likeable
  • 19. #Likeable
  • 20. #Likeable
  • 21. Every brand has a story.Tell yours. #Likeable
  • 22. #Likeable
  • 23. Inspire customers toshare their stories #Likeable
  • 24. #Likeable
  • 25. Social ads = perfect targeting #Likeable
  • 26. #Likeable
  • 27. Don’t sell – tell & compel #Likeable
  • 28. #Likeable
  • 29. It’s just a cocktail party #Likeable
  • 30. Feedback?Grand Prize! @DaveKerpenFB.com/LikeableMedia @LikeableMedia dave@likeable.com