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Why it pays to be likeable 7 simple social concepts


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  • 1. Why It Pays to be Likeable:
 7 Simple Social Concepts @DaveKerpen CEO of @LikeableLocal & Chairman of @LikeableMedia Author of two @LikeableBook s #SMMW13
  • 2. 11 Simple Social Concepts to Build a Likeable Business #SMMW13
  • 3. Listening.!Responsiveness.!Storytelling.!Transparency.!Authenticity.Team !Playing.Gratefulness. ! #SMMW13
  • 4. Listening.“When people talk, listencompletely. Most people never listen.” -Ernest Hemingway #SMMW13
  • 5. Listen to your prospects. #SMMW13
  • 6. Listen to your staff. #SMMW13
  • 7. Listen to your customers. Quickster! #SMMW13
  • 8. Listen to your fans. #SMMW13 8
  • 9. The KPIs of Listening #SMMW13
  • 10. Responsiveness. “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll! #SMMW13
  • 11. Respond to all negative comments. ! #SMMW13
  • 12. The 4 most important words in business areI’m Sorry & Thank You. #SMMW13
  • 13. #SMMW13
  • 14. #SMMW13
  • 15. Respond to positive comments in your unique brand voice. #SMMW13
  • 16. Surprise and delight your customers & prospects. #SMMW13
  • 17. Storytelling. “Storytelling is the most powerful way to put ideas into the world today.” -Robert McAfee Brown #SMMW13
  • 18. My Story #SMMW13
  • 19. How to Find Your Story•  Your humble beginnings•  Customers who have overcome obstacles•  Employee challenges•  Inside the lives of leadership•  Community & charity partnerships #SMMW13
  • 20. Use social and online tools to tell your story. •  Website •  Social networks •  Online video •  Pictures •  Webinars •  Ebooks & Whitepapers •  Tweets “Pair of baby shoes available. Never worn.” #SMMW13
  • 21. Tell longer stories using onine video. #SMMW13
  • 22. Inspire your customers to share your story. #SMMW13
  • 23. Transparency. As a small businessperson, you have no greater leverage than the truth. - John Greenleaf Whittier #SMMW13
  • 24. Create an open atmosphere. #SMMW13
  • 25. The truth shall set you free.! #SMMW13
  • 26. Authenticity. I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I d have done it a lot earlier. – Oprah Winfrey #SMMW13
  • 27. Take the team away. Be vulnerable. #SMMW13
  • 28. Be you, online and offline, in public and in private. @dens! #SMMW13
  • 29. Team Playing. Individuals play the game, but teams beat the odds. -SEAL Team Saying #SMMW13
  • 30. Work hard and play hard, together.Team playing can lead to great content! #SMMW13
  • 31. Host a Hackathon. #SMMW13
  • 32. Gratefulness. I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - Gilbert K. Chesterton #SMMW13
  • 33. Provide value to your customers for free #SMMW13
  • 34. Donor’s Choose: R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! (and they donated more!) #SMMW13
  • 35. “How dare you settlefor less when the worldhas made it so easy for you to be remarkable?”-Seth Godin #SMMW13
  • 36. Gratitude Activity:The Original Social Media ! Thank You. Feedback Grand Prize @DaveKerpen @LikeableMedia @LikeableLocal #SMMW13