Why It Pays to Be
#Likeable.
How to grow your small
business in the 21st century.
PRESENTED BY Dave Kerpen
CEO and Founder...
OUR STORY
#likeablewebinar
Social Media 101
#likeablewebinar
1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year...
THE NEW WORD OF MOUTH
#likeablewebinar
The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar
1 Like =
200 RECOMMENDATIONS.
#likeablewebinar
100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
#likeablewebinar
THE NEW WAY TO BE FOUND
#likeablewebinar
WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar
Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar
Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND WITH CURRENT CLIENTS.
#likeablewebinar
Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
#likeablewebinar
WHAT
SOCIAL MEDIA
WON’T DO.
#likeablewebinar
SOCIAL MEDIA WON’T
BE FREE.
#likeablewebinar
SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
#likeablewebinar
SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar
HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
BUSINESS
IN 10 EASY STEPS
#likeablewebinar
1. GET STARTED
#likeablewebinar
2. PERSONALIZE YOUR PAGES
#likeablewebinar
3. GET CURRENT
CLIENTS TO “LIKE” YOU
#likeablewebinar
4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Social context is everything
4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Targeting is everything, too
#likeablewebinar
5. USE CONTENT TO ENGAGE
CLIENTS
#likeablewebinar
6. PROVIDE VALUE
WITH EDUCATION
7. CONNECT BY ENTERTAINING
#likeablewebinar
8. CREATE INCENTIVES
#likeablewebinar
9.ENGAGE FANS WITH
PROMOTIONS
• Promotions
• Contests
• Sweepstakes
• Giveaways
#likeablewebinar
10. ACQUIRE NEW CLIENTS
#likeablewebinar
HOW CAN
LIKEABLE
HELP?
#likeablewebinar
OFFLINE MARKETING
SUPPORT
#likeablewebinar
HYPER-TARGETED
ADVERTISING
#likeablewebinar
CONTENT SCHEDULED
AND MANAGED FOR YOU
#likeablewebinar
REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar
LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
#likeablewebinar
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
#likeabl...
WANT TO
LEARN MORE?
Go to: LikeableDemo.com
E-mail: learnmore@likeablelocal.com
Call: 212-359-4347!
Sign up for one year s...
THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#li...
Upcoming SlideShare
Loading in …5
×

Why It Pays to Be Likeable

1,867 views

Published on

How to grow your small business in the 21st century.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,867
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
36
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Why It Pays to Be Likeable

  1. 1. Why It Pays to Be #Likeable. How to grow your small business in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com#likeablewebinar
  2. 2. OUR STORY #likeablewebinar
  3. 3. Social Media 101 #likeablewebinar
  4. 4. 1.3 billion monthly active Facebook users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar
  5. 5. THE NEW WORD OF MOUTH #likeablewebinar
  6. 6. The average Facebook user has a network of about 200 PEOPLE. #likeablewebinar
  7. 7. 1 Like = 200 RECOMMENDATIONS. #likeablewebinar
  8. 8. 100 Page Likes x 200 Connections = 20,000 PEOPLE. X #likeablewebinar
  9. 9. THE NEW WAY TO BE FOUND #likeablewebinar
  10. 10. WHAT SOCIAL MEDIA WILL DO. #likeablewebinar
  11. 11. Social Media Will ALLOW YOU TO EASILY REACH NEW CLIENTS. #likeablewebinar
  12. 12. Social Media Will HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS. #likeablewebinar
  13. 13. Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar
  14. 14. WHAT SOCIAL MEDIA WON’T DO. #likeablewebinar
  15. 15. SOCIAL MEDIA WON’T BE FREE. #likeablewebinar
  16. 16. SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar
  17. 17. SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE BUSINESS. #likeablewebinar
  18. 18. HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 10 EASY STEPS #likeablewebinar
  19. 19. 1. GET STARTED #likeablewebinar
  20. 20. 2. PERSONALIZE YOUR PAGES #likeablewebinar
  21. 21. 3. GET CURRENT CLIENTS TO “LIKE” YOU #likeablewebinar
  22. 22. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Social context is everything
  23. 23. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Targeting is everything, too #likeablewebinar
  24. 24. 5. USE CONTENT TO ENGAGE CLIENTS #likeablewebinar
  25. 25. 6. PROVIDE VALUE WITH EDUCATION
  26. 26. 7. CONNECT BY ENTERTAINING #likeablewebinar
  27. 27. 8. CREATE INCENTIVES #likeablewebinar
  28. 28. 9.ENGAGE FANS WITH PROMOTIONS • Promotions • Contests • Sweepstakes • Giveaways #likeablewebinar
  29. 29. 10. ACQUIRE NEW CLIENTS #likeablewebinar
  30. 30. HOW CAN LIKEABLE HELP? #likeablewebinar
  31. 31. OFFLINE MARKETING SUPPORT #likeablewebinar
  32. 32. HYPER-TARGETED ADVERTISING #likeablewebinar
  33. 33. CONTENT SCHEDULED AND MANAGED FOR YOU #likeablewebinar
  34. 34. REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES #likeablewebinar
  35. 35. LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training #likeablewebinar
  36. 36. CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 1,056 LIKES In 1 year 1,820% INCREASE #likeablewebinar
  37. 37. WANT TO LEARN MORE? Go to: LikeableDemo.com E-mail: learnmore@likeablelocal.com Call: 212-359-4347! Sign up for one year subscription and save over $400 (this week only!)!! First five new customers using code #daveconsult gets a FREE one hour skype consultation with Dave Kerpen (a $1,000 value)! #likeablewebinar
  38. 38. THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar LikeableDemo.com

×