Why It Pays to Be Likeable
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Why It Pays to Be Likeable

on

  • 1,106 views

How to grow your small business in the 21st century.

How to grow your small business in the 21st century.

Statistics

Views

Total Views
1,106
Views on SlideShare
1,077
Embed Views
29

Actions

Likes
2
Downloads
22
Comments
0

3 Embeds 29

https://www.linkedin.com 17
https://twitter.com 7
http://www.linkedin.com 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why It Pays to Be Likeable Presentation Transcript

  • 1. Why It Pays to Be #Likeable. How to grow your small business in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com#likeablewebinar
  • 2. OUR STORY #likeablewebinar
  • 3. Social Media 101 #likeablewebinar
  • 4. 1.3 billion monthly active Facebook users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar
  • 5. THE NEW WORD OF MOUTH #likeablewebinar
  • 6. The average Facebook user has a network of about 200 PEOPLE. #likeablewebinar
  • 7. 1 Like = 200 RECOMMENDATIONS. #likeablewebinar
  • 8. 100 Page Likes x 200 Connections = 20,000 PEOPLE. X #likeablewebinar
  • 9. THE NEW WAY TO BE FOUND #likeablewebinar
  • 10. WHAT SOCIAL MEDIA WILL DO. #likeablewebinar
  • 11. Social Media Will ALLOW YOU TO EASILY REACH NEW CLIENTS. #likeablewebinar
  • 12. Social Media Will HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS. #likeablewebinar
  • 13. Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar
  • 14. WHAT SOCIAL MEDIA WON’T DO. #likeablewebinar
  • 15. SOCIAL MEDIA WON’T BE FREE. #likeablewebinar
  • 16. SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar
  • 17. SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE BUSINESS. #likeablewebinar
  • 18. HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 10 EASY STEPS #likeablewebinar
  • 19. 1. GET STARTED #likeablewebinar
  • 20. 2. PERSONALIZE YOUR PAGES #likeablewebinar
  • 21. 3. GET CURRENT CLIENTS TO “LIKE” YOU #likeablewebinar
  • 22. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Social context is everything
  • 23. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Targeting is everything, too #likeablewebinar
  • 24. 5. USE CONTENT TO ENGAGE CLIENTS #likeablewebinar
  • 25. 6. PROVIDE VALUE WITH EDUCATION
  • 26. 7. CONNECT BY ENTERTAINING #likeablewebinar
  • 27. 8. CREATE INCENTIVES #likeablewebinar
  • 28. 9.ENGAGE FANS WITH PROMOTIONS • Promotions • Contests • Sweepstakes • Giveaways #likeablewebinar
  • 29. 10. ACQUIRE NEW CLIENTS #likeablewebinar
  • 30. HOW CAN LIKEABLE HELP? #likeablewebinar
  • 31. OFFLINE MARKETING SUPPORT #likeablewebinar
  • 32. HYPER-TARGETED ADVERTISING #likeablewebinar
  • 33. CONTENT SCHEDULED AND MANAGED FOR YOU #likeablewebinar
  • 34. REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES #likeablewebinar
  • 35. LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training #likeablewebinar
  • 36. CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 1,056 LIKES In 1 year 1,820% INCREASE #likeablewebinar
  • 37. WANT TO LEARN MORE? Go to: LikeableDemo.com E-mail: learnmore@likeablelocal.com Call: 212-359-4347! Sign up for one year subscription and save over $400 (this week only!)!! First five new customers using code #daveconsult gets a FREE one hour skype consultation with Dave Kerpen (a $1,000 value)! #likeablewebinar
  • 38. THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar LikeableDemo.com