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Why It Pays for Retailers to Be #Likeable

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  • I just experienced a great example of this from @JetBlue. I tweeted something about their TrueBlue program that was clearly worse than other airlines' programs. Within two hours I got a reply and a response reinstating the miles it cost me.

    But, I don't think they are updating the TrueBlue program to make it more competitive as a result of this. That is really where a company becomes #Likeable. One offs can be effective in the short term (as your Slideshare demonstrates), but they are also fake if that is all there is.
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  • 1. Why It Pays For Retailers To Be #Likeable@DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. #Likeable
  • 3. Listen first &never stop listening #Likeable
  • 4. #Likeable
  • 5. #Likeable
  • 6. Responsiveness is NOT a choice #Likeable
  • 7. #Likeable
  • 8. #Likeable
  • 9. #Likeable
  • 10. #Likeable
  • 11. Meaningfulengagement cannot bemechanical #Likeable
  • 12. #Likeable
  • 13. #Likeable
  • 14. “I’m sorry.” #Likeable
  • 15. #Likeable
  • 16. #Likeable
  • 17. #Likeable
  • 18. “Thank you.” #Likeable
  • 19. #Likeable
  • 20. #Likeable
  • 21. Provide Value #Likeable
  • 22. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  • 23. #Likeable
  • 24. Every brand has a story.Tell yours. #Likeable
  • 25. #Likeable
  • 26. #Likeable
  • 27. Inspire customers toshare their stories #Likeable
  • 28. #Likeable
  • 29. SURPRISE! & delight #Likeable
  • 30. #Likeable
  • 31. #Likeable
  • 32. Social ads = perfect targeting #Likeable
  • 33. #Likeable
  • 34. Don’t sell –compel #Likeable
  • 35. #Likeable
  • 36. #Likeable
  • 37. 29,500 visitors to website & $21,000 insales from Pinterest #Likeable
  • 38. 56,173 codes redeemedtied directly toFacebook and Twitter #Likeable
  • 39. It’s just a cocktail party #Likeable
  • 40. First look at3 Easy Ways Retailers Can Measure ROI From Social Media Efforts
  • 41. Feedback? Grand Prize!Give us your business card to win! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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