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Why It Pays for Retailers to Be #Likeable

by CEO Likeable Local and Chairman of Likeable Media  at Likeable Local on Aug 08, 2012

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  • ergoprof Marc Resnick, President at Usability Solutions I just experienced a great example of this from @JetBlue. I tweeted something about their TrueBlue program that was clearly worse than other airlines' programs. Within two hours I got a reply and a response reinstating the miles it cost me.

    But, I don't think they are updating the TrueBlue program to make it more competitive as a result of this. That is really where a company becomes #Likeable. One offs can be effective in the short term (as your Slideshare demonstrates), but they are also fake if that is all there is.
    1 year ago
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Why It Pays for Retailers to Be #Likeable Why It Pays for Retailers to Be #Likeable Presentation Transcript