Why It Pays for Retailers to Be #Likeable

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  • I just experienced a great example of this from @JetBlue. I tweeted something about their TrueBlue program that was clearly worse than other airlines' programs. Within two hours I got a reply and a response reinstating the miles it cost me.

    But, I don't think they are updating the TrueBlue program to make it more competitive as a result of this. That is really where a company becomes #Likeable. One offs can be effective in the short term (as your Slideshare demonstrates), but they are also fake if that is all there is.
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Why It Pays for Retailers to Be #Likeable

  1. 1. Why It Pays For Retailers To Be #Likeable@DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. #Likeable
  3. 3. Listen first &never stop listening #Likeable
  4. 4. #Likeable
  5. 5. #Likeable
  6. 6. Responsiveness is NOT a choice #Likeable
  7. 7. #Likeable
  8. 8. #Likeable
  9. 9. #Likeable
  10. 10. #Likeable
  11. 11. Meaningfulengagement cannot bemechanical #Likeable
  12. 12. #Likeable
  13. 13. #Likeable
  14. 14. “I’m sorry.” #Likeable
  15. 15. #Likeable
  16. 16. #Likeable
  17. 17. #Likeable
  18. 18. “Thank you.” #Likeable
  19. 19. #Likeable
  20. 20. #Likeable
  21. 21. Provide Value #Likeable
  22. 22. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  23. 23. #Likeable
  24. 24. Every brand has a story.Tell yours. #Likeable
  25. 25. #Likeable
  26. 26. #Likeable
  27. 27. Inspire customers toshare their stories #Likeable
  28. 28. #Likeable
  29. 29. SURPRISE! & delight #Likeable
  30. 30. #Likeable
  31. 31. #Likeable
  32. 32. Social ads = perfect targeting #Likeable
  33. 33. #Likeable
  34. 34. Don’t sell –compel #Likeable
  35. 35. #Likeable
  36. 36. #Likeable
  37. 37. 29,500 visitors to website & $21,000 insales from Pinterest #Likeable
  38. 38. 56,173 codes redeemedtied directly toFacebook and Twitter #Likeable
  39. 39. It’s just a cocktail party #Likeable
  40. 40. First look at3 Easy Ways Retailers Can Measure ROI From Social Media Efforts
  41. 41. Feedback? Grand Prize!Give us your business card to win! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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