Why It Pays for Retailers to Be #Likeable
 

Why It Pays for Retailers to Be #Likeable

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  • I just experienced a great example of this from @JetBlue. I tweeted something about their TrueBlue program that was clearly worse than other airlines' programs. Within two hours I got a reply and a response reinstating the miles it cost me.

    But, I don't think they are updating the TrueBlue program to make it more competitive as a result of this. That is really where a company becomes #Likeable. One offs can be effective in the short term (as your Slideshare demonstrates), but they are also fake if that is all there is.
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Why It Pays for Retailers to Be #Likeable Why It Pays for Retailers to Be #Likeable Presentation Transcript

  • Why It Pays For Retailers To Be #Likeable@DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • #Likeable
  • Listen first &never stop listening #Likeable
  • #Likeable
  • #Likeable
  • Responsiveness is NOT a choice #Likeable
  • #Likeable
  • #Likeable
  • #Likeable
  • #Likeable
  • Meaningfulengagement cannot bemechanical #Likeable
  • #Likeable
  • #Likeable
  • “I’m sorry.” #Likeable
  • #Likeable
  • #Likeable
  • #Likeable
  • “Thank you.” #Likeable
  • #Likeable
  • #Likeable
  • Provide Value #Likeable
  • 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  • #Likeable
  • Every brand has a story.Tell yours. #Likeable
  • #Likeable
  • #Likeable
  • Inspire customers toshare their stories #Likeable
  • #Likeable
  • SURPRISE! & delight #Likeable
  • #Likeable
  • #Likeable
  • Social ads = perfect targeting #Likeable
  • #Likeable
  • Don’t sell –compel #Likeable
  • #Likeable
  • #Likeable
  • 29,500 visitors to website & $21,000 insales from Pinterest #Likeable
  • 56,173 codes redeemedtied directly toFacebook and Twitter #Likeable
  • It’s just a cocktail party #Likeable
  • First look at3 Easy Ways Retailers Can Measure ROI From Social Media Efforts
  • Feedback? Grand Prize!Give us your business card to win! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com