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  • 1. Why A #LikeableBusiness Is The Best Word of Mouth October 31, 2012 @sernovitz + @davekerpen Slideshare.net/DaveKerpen Bit.ly/LikeableWOM
  • 2. • CEO of Likeable Media• Author of Likeable Social Media & Likeable Business• Has been featured on ABC World News Tonight, BBC, and the New York Times #LikeableBusiness
  • 3. • CEO of SocialMedia.org• Author of Word of Mouth Marketing• Taught at Northwestern University and the Wharton School of Business #LikeableBusiness
  • 4. #LikeableBusiness
  • 5. Responsiveness “Life is 10 percent what happens to you and 90 percent how you react to it.” - Charles R. Swindoll #LikeableBusiness
  • 6. #LikeableBusiness
  • 7. Take listeningone step further. #LikeableBusiness
  • 8. Surprise & Delight “A true leader always keeps an element of surprise up his sleeve, which others cannot grasp but which keeps his public excited and breathless.” - Charles de Gaulle #LikeableBusiness
  • 9. Every mistake is anopportunity. #LikeableBusiness
  • 10. #LikeableBusiness
  • 11. Gratefulness.“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” - Gilbert K. Chesterton #LikeableBusiness
  • 12. #LikeableBusiness
  • 13. You get what yougive. #LikeableBusiness
  • 14. “How dare you settle forless when the world hasmade it so easy for youto be remarkable?”Seth Godin #LikeableBusiness
  • 15. Purchase your copy of Likeable Business today! Buy in bulk and receive special bonuses! Visit likeablebook.com or contact Theresa at theresa@likeable.com. #LikeableBusiness
  • 16. Be one of the first 100 to buy a copy of Likeable Business and receive the Word of Mouth Marketing Comic Book free! #LikeableBusiness
  • 17. Feedback?Grand Prize! @DaveKerpen @LikeableBook dave@likeable.com #LikeableBusiness