Wharton presentation

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Wharton presentation

  1. 1. Why It Pays To Be Likeable Wharton Club of New York March 26, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service
  3. 3. 1. Listen First…
  4. 4. …And Never Stop Listening• Listening should always be 50% of the conversation• There’s a different between listening and monitoring• What’s the cost of not listening?
  5. 5. 2. Way Beyond Women 25-54
  6. 6. 3. Think (And Act) Like Your Customer
  7. 7. 4. Compel Your Customers To Be Your First Fans
  8. 8. 5. Engage
  9. 9. 6. Respond Quickly To All Negative Comments
  10. 10. 7. Respond To Positive Comments Too In Your Unique Brand Voice
  11. 11. 8. Be Authentic
  12. 12. 9. Be Honest & Transparent
  13. 13. 10. Create Engaging Content
  14. 14. 11. Provide Value• Free value builds trust, reputation, and sales• Stay consistent• 5% off is marketing, 50% off is value
  15. 15. 12. Every Brand Has A Story
  16. 16. 13. Inspire Customers To Share Their Stories
  17. 17. 14. Integrate Social Media Into Entire Experience
  18. 18. 15. Use Ads For Greater Impact
  19. 19. 16. Admit (And Leverage) Mistakes
  20. 20. 17. Surprise & Delight
  21. 21. 18. Don’t Sell—Compel Customers to Buy
  22. 22. If 18 Rules Are Too Difficult To Remember….• Listen Up• Be Transparent• Respond To Everyone• Just Be Likeable!
  23. 23. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com 212-660-2458

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