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Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial ...

Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. In this social track keynote, Dave explains the importance of humanized brands, gives examples of platforms that help scale human engagement, and shows best practices for combining technology and humans to make the most of social media.

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