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Using Social to Humanize       the Brand    @DaveKerpen, CEO @LikeableMedia        Author of @LikeableBook         #Likeab...
My Story           #Likeable #ommaglobal
Key Take-Aways1   In a social media world, humanized brands are more important than ever.2   Technology can help to scale ...
Transparency Requires A Human Understanding                                        #Likeable #ommaglobal
Transparency Requires A Human Understanding                                        #Likeable #ommaglobal
Your Brand Is More Than A Logo                                 #Likeable #ommaglobal
Meaningful Engagement Cannot Be Mechanical                                        #Likeable #ommaglobal
Always Be Listening…                       #Likeable #ommaglobal
….And Responding                   #Likeable #ommaglobal
Establish Your Brand’s Voice                               #Likeable #ommaglobal
Every Brand Has A Story To Tell                                  #Likeable #ommaglobal
Surprise & Delight Your Loyal Fans                                     #Likeable #ommaglobal
Technology’s Role: Tools That Help                                     #Likeable #ommaglobal
Gain Insights                #Likeable #ommaglobal
Manage Your Content                      #Likeable #ommaglobal
The Vision Of The Buzz Builder Program                                         #Likeable #ommaglobal
Or Have Your Fans Do The Work                                #Likeable #ommaglobal
Building A Likeable Brand                            #Likeable #ommaglobal
A Likeable Brand                   #Likeable #ommaglobal
Thank You!Questions/Comments?    Grand Prize!         @DaveKerpen        @LikeableMedia        @LikeableBook      dave@lik...
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Using Social to Humanize the Brand (OMMA Global 2012)

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Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. In this social track keynote, Dave explains the importance of humanized brands, gives examples of platforms that help scale human engagement, and shows best practices for combining technology and humans to make the most of social media.

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  • Good deck, though humanizing does go deeper than that. See Humanize - http://amzn.to/vHWiJu
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Transcript of "Using Social to Humanize the Brand (OMMA Global 2012)"

  1. 1. Using Social to Humanize the Brand @DaveKerpen, CEO @LikeableMedia Author of @LikeableBook #Likeable #ommaglobal
  2. 2. My Story #Likeable #ommaglobal
  3. 3. Key Take-Aways1 In a social media world, humanized brands are more important than ever.2 Technology can help to scale human engagement.3 With humans and technology, anyone can build a likeable brand. #Likeable #ommaglobal
  4. 4. Transparency Requires A Human Understanding #Likeable #ommaglobal
  5. 5. Transparency Requires A Human Understanding #Likeable #ommaglobal
  6. 6. Your Brand Is More Than A Logo #Likeable #ommaglobal
  7. 7. Meaningful Engagement Cannot Be Mechanical #Likeable #ommaglobal
  8. 8. Always Be Listening… #Likeable #ommaglobal
  9. 9. ….And Responding #Likeable #ommaglobal
  10. 10. Establish Your Brand’s Voice #Likeable #ommaglobal
  11. 11. Every Brand Has A Story To Tell #Likeable #ommaglobal
  12. 12. Surprise & Delight Your Loyal Fans #Likeable #ommaglobal
  13. 13. Technology’s Role: Tools That Help #Likeable #ommaglobal
  14. 14. Gain Insights #Likeable #ommaglobal
  15. 15. Manage Your Content #Likeable #ommaglobal
  16. 16. The Vision Of The Buzz Builder Program #Likeable #ommaglobal
  17. 17. Or Have Your Fans Do The Work #Likeable #ommaglobal
  18. 18. Building A Likeable Brand #Likeable #ommaglobal
  19. 19. A Likeable Brand #Likeable #ommaglobal
  20. 20. Thank You!Questions/Comments? Grand Prize! @DaveKerpen @LikeableMedia @LikeableBook dave@likeable.com FB.com/LikeableMedia
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