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Using Social to Humanize the Brand (OMMA Global 2012)

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Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to …

Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. In this social track keynote, Dave explains the importance of humanized brands, gives examples of platforms that help scale human engagement, and shows best practices for combining technology and humans to make the most of social media.

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  • Good deck, though humanizing does go deeper than that. See Humanize - http://amzn.to/vHWiJu
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  • 1. Using Social to Humanize the Brand @DaveKerpen, CEO @LikeableMedia Author of @LikeableBook #Likeable #ommaglobal
  • 2. My Story #Likeable #ommaglobal
  • 3. Key Take-Aways1 In a social media world, humanized brands are more important than ever.2 Technology can help to scale human engagement.3 With humans and technology, anyone can build a likeable brand. #Likeable #ommaglobal
  • 4. Transparency Requires A Human Understanding #Likeable #ommaglobal
  • 5. Transparency Requires A Human Understanding #Likeable #ommaglobal
  • 6. Your Brand Is More Than A Logo #Likeable #ommaglobal
  • 7. Meaningful Engagement Cannot Be Mechanical #Likeable #ommaglobal
  • 8. Always Be Listening… #Likeable #ommaglobal
  • 9. ….And Responding #Likeable #ommaglobal
  • 10. Establish Your Brand’s Voice #Likeable #ommaglobal
  • 11. Every Brand Has A Story To Tell #Likeable #ommaglobal
  • 12. Surprise & Delight Your Loyal Fans #Likeable #ommaglobal
  • 13. Technology’s Role: Tools That Help #Likeable #ommaglobal
  • 14. Gain Insights #Likeable #ommaglobal
  • 15. Manage Your Content #Likeable #ommaglobal
  • 16. The Vision Of The Buzz Builder Program #Likeable #ommaglobal
  • 17. Or Have Your Fans Do The Work #Likeable #ommaglobal
  • 18. Building A Likeable Brand #Likeable #ommaglobal
  • 19. A Likeable Brand #Likeable #ommaglobal
  • 20. Thank You!Questions/Comments? Grand Prize! @DaveKerpen @LikeableMedia @LikeableBook dave@likeable.com FB.com/LikeableMedia