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Top 5 Brands on  @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011
1. VEVO
Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influe...
2. Taco Bell
Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and embrace the negative ones.
3. Delta
Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twit...
4. Dunkin Donuts
Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little,...
5. Cisco Systems
Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your own Twitter chat ...
likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @  Facebook.com/LikeableMedia or @Lik...
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Top Five Brands On Twitter

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Top Five Brands On Twitter

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Transcript of "Top Five Brands On Twitter"

  1. 1. Top 5 Brands on @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011
  2. 2. 1. VEVO
  3. 3. Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on Twitter.
  4. 4. 2. Taco Bell
  5. 5. Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and embrace the negative ones.
  6. 6. 3. Delta
  7. 7. Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they are in need of help.
  8. 8. 4. Dunkin Donuts
  9. 9. Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away prizes.
  10. 10. 5. Cisco Systems
  11. 11. Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your own Twitter chat on a regular basis.
  12. 12. likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia or @LikeableBook Or, email me anytime dave@likeable.com thank you/ I love feedback
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