Why It Pays To Be    Likeable     Social Media Success Summit  @DaveKerpen, CEO, @LikeableMedia      Author of @LikeableBo...
Social Media Realities• Social media is not free• Social media will not bring you  instant results• Social media cannot ma...
Listen First, And Never Stop Listening                                         #Likeable #smss12
Responsiveness Is Not A Choice                                 #Likeable #smss12
#Likeable #smss12
#Likeable #smss12
Respond To Positive Comments TooIn Your Unique Brand Voice                                   #Likeable #smss12
Respond To Positive Comments TooIn Your Unique Brand Voice                                   #Likeable #smss12
Meaningful Engagement Cannot Be Mechanical                                         #Likeable #smss12
Meaningful Engagement Cannot Be Mechanical                                         #Likeable #smss12
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”                                              #Likeabl...
Provide ValueProduct Marketing               10% Off = Marketing               50% Off = Value               100% Off = Lo...
Provide ValueProfessional Services                        #Likeable #smss12
Every Brand Has A Story                          #Likeable #smss12
Tell Your Brand’s Story, It’s Your Social Currency                                                #Likeable #smss12
Inspire Customers To Share Their Stories                                           #Likeable #smss12
Surprise & Delight• Incentivized fans to take action• Created meaningful engagement  leading to an increase in sales    • ...
Use LinkedIn Ads To Perfectly Target Professionals                                             #Likeable #smss12
Reach Twitter Users In Real-Time Search                                          #Likeable #smss12
Build Word of Mouth Into Social Ads                                      #Likeable #smss12
Even Nano-Targeting Is Possible Via Facebook                                               #Likeable #smss12
Don’t Sell—Compel Customers to Buy                                     #Likeable #smss12
A Likeable Brand                   #Likeable #smss12
Just Remember…• Listen Up• Respond To Everyone• Be Likeable!                        #Likeable #smss12
“It’s just a cocktail party.”
Thank You!Feedback/Grand Prize          @DaveKerpen      FB.com/LikeableMedia         @LikeableMedia       dave@likeable.com
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Social Media Success Summit

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Social Media Success Summit

  1. 1. Why It Pays To Be Likeable Social Media Success Summit @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #smss12
  3. 3. Listen First, And Never Stop Listening #Likeable #smss12
  4. 4. Responsiveness Is Not A Choice #Likeable #smss12
  5. 5. #Likeable #smss12
  6. 6. #Likeable #smss12
  7. 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
  8. 8. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
  9. 9. Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
  10. 10. Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
  11. 11. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #smss12
  12. 12. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #smss12
  13. 13. Provide ValueProfessional Services #Likeable #smss12
  14. 14. Every Brand Has A Story #Likeable #smss12
  15. 15. Tell Your Brand’s Story, It’s Your Social Currency #Likeable #smss12
  16. 16. Inspire Customers To Share Their Stories #Likeable #smss12
  17. 17. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #smss12
  18. 18. Use LinkedIn Ads To Perfectly Target Professionals #Likeable #smss12
  19. 19. Reach Twitter Users In Real-Time Search #Likeable #smss12
  20. 20. Build Word of Mouth Into Social Ads #Likeable #smss12
  21. 21. Even Nano-Targeting Is Possible Via Facebook #Likeable #smss12
  22. 22. Don’t Sell—Compel Customers to Buy #Likeable #smss12
  23. 23. A Likeable Brand #Likeable #smss12
  24. 24. Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #smss12
  25. 25. “It’s just a cocktail party.”
  26. 26. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com
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