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Social Media Success Summit

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  • 1. Why It Pays To Be Likeable Social Media Success Summit @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #smss12
  • 3. Listen First, And Never Stop Listening #Likeable #smss12
  • 4. Responsiveness Is Not A Choice #Likeable #smss12
  • 5. #Likeable #smss12
  • 6. #Likeable #smss12
  • 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
  • 8. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
  • 9. Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
  • 10. Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
  • 11. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #smss12
  • 12. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #smss12
  • 13. Provide ValueProfessional Services #Likeable #smss12
  • 14. Every Brand Has A Story #Likeable #smss12
  • 15. Tell Your Brand’s Story, It’s Your Social Currency #Likeable #smss12
  • 16. Inspire Customers To Share Their Stories #Likeable #smss12
  • 17. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #smss12
  • 18. Use LinkedIn Ads To Perfectly Target Professionals #Likeable #smss12
  • 19. Reach Twitter Users In Real-Time Search #Likeable #smss12
  • 20. Build Word of Mouth Into Social Ads #Likeable #smss12
  • 21. Even Nano-Targeting Is Possible Via Facebook #Likeable #smss12
  • 22. Don’t Sell—Compel Customers to Buy #Likeable #smss12
  • 23. A Likeable Brand #Likeable #smss12
  • 24. Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #smss12
  • 25. “It’s just a cocktail party.”
  • 26. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com