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Social Media Success Summit
 

Social Media Success Summit

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    Social Media Success Summit Social Media Success Summit Presentation Transcript

    • Why It Pays To Be Likeable Social Media Success Summit @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
    • Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #smss12
    • Listen First, And Never Stop Listening #Likeable #smss12
    • Responsiveness Is Not A Choice #Likeable #smss12
    • #Likeable #smss12
    • #Likeable #smss12
    • Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
    • Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #smss12
    • Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
    • Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
    • The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #smss12
    • Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #smss12
    • Provide ValueProfessional Services #Likeable #smss12
    • Every Brand Has A Story #Likeable #smss12
    • Tell Your Brand’s Story, It’s Your Social Currency #Likeable #smss12
    • Inspire Customers To Share Their Stories #Likeable #smss12
    • Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #smss12
    • Use LinkedIn Ads To Perfectly Target Professionals #Likeable #smss12
    • Reach Twitter Users In Real-Time Search #Likeable #smss12
    • Build Word of Mouth Into Social Ads #Likeable #smss12
    • Even Nano-Targeting Is Possible Via Facebook #Likeable #smss12
    • Don’t Sell—Compel Customers to Buy #Likeable #smss12
    • A Likeable Brand #Likeable #smss12
    • Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #smss12
    • “It’s just a cocktail party.”
    • Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com