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Why It Pays To Be    Likeable  Social Media Conference ’12 Athens            April 27, 2012  @DaveKerpen, CEO, @LikeableMe...
Social Media Realities• Social media is not free• Social media will not bring you  instant results• Social media cannot ma...
Listen First, And Never Stop Listening                                         #Likeable #SMCgr
Responsiveness Is Not A Choice                                 #Likeable #SMCgr
#Likeable #SMCgr
#Likeable #SMCgr
Respond To Positive Comments TooIn Your Unique Brand Voice                                   #Likeable #SMCgr
Meaningful Engagement Cannot Be Mechanical                                             #Likeable #SMCgr
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”                                              #Likeabl...
Provide ValueProduct Marketing               10% Off = Marketing               50% Off = Value               100% Off = Lo...
Provide ValueProfessional Services                        #Likeable #SMCgr
Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency                                                 ...
Inspire Customers To Share Their Stories                                           #Likeable #SMCgr
Surprise & Delight• Incentivized fans to take action• Created meaningful engagement  leading to an increase in sales    • ...
Use Social Ads For Perfect Targeting                                       #Likeable #SMCgr
Don’t Sell—Compel Customers to Buy                                     #Likeable #SMCgr
A Likeable Brand                   #Likeable #SMCgr
Just Remember…• Listen Up• Respond To Everyone• Be Likeable!                        #Likeable #SMCgr
“It’s just a cocktail party.”
Thank You!Feedback/Grand Prize          @DaveKerpen      FB.com/LikeableMedia         @LikeableMedia       dave@likeable.com
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SMC Athens (April 2012)

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Transcript of "SMC Athens (April 2012)"

  1. 1. Why It Pays To Be Likeable Social Media Conference ’12 Athens April 27, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #SMCgr
  3. 3. Listen First, And Never Stop Listening #Likeable #SMCgr
  4. 4. Responsiveness Is Not A Choice #Likeable #SMCgr
  5. 5. #Likeable #SMCgr
  6. 6. #Likeable #SMCgr
  7. 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #SMCgr
  8. 8. Meaningful Engagement Cannot Be Mechanical #Likeable #SMCgr
  9. 9. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #SMCgr
  10. 10. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #SMCgr
  11. 11. Provide ValueProfessional Services #Likeable #SMCgr
  12. 12. Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency #Likeable #SMCgr
  13. 13. Inspire Customers To Share Their Stories #Likeable #SMCgr
  14. 14. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #SMCgr
  15. 15. Use Social Ads For Perfect Targeting #Likeable #SMCgr
  16. 16. Don’t Sell—Compel Customers to Buy #Likeable #SMCgr
  17. 17. A Likeable Brand #Likeable #SMCgr
  18. 18. Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #SMCgr
  19. 19. “It’s just a cocktail party.”
  20. 20. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com
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