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SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
SMC Athens (April 2012)
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SMC Athens (April 2012)

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  • 1. Why It Pays To Be Likeable Social Media Conference ’12 Athens April 27, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #SMCgr
  • 3. Listen First, And Never Stop Listening #Likeable #SMCgr
  • 4. Responsiveness Is Not A Choice #Likeable #SMCgr
  • 5. #Likeable #SMCgr
  • 6. #Likeable #SMCgr
  • 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #SMCgr
  • 8. Meaningful Engagement Cannot Be Mechanical #Likeable #SMCgr
  • 9. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #SMCgr
  • 10. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #SMCgr
  • 11. Provide ValueProfessional Services #Likeable #SMCgr
  • 12. Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency #Likeable #SMCgr
  • 13. Inspire Customers To Share Their Stories #Likeable #SMCgr
  • 14. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #SMCgr
  • 15. Use Social Ads For Perfect Targeting #Likeable #SMCgr
  • 16. Don’t Sell—Compel Customers to Buy #Likeable #SMCgr
  • 17. A Likeable Brand #Likeable #SMCgr
  • 18. Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #SMCgr
  • 19. “It’s just a cocktail party.”
  • 20. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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