SMC Athens (April 2012)
 

SMC Athens (April 2012)

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SMC Athens (April 2012) SMC Athens (April 2012) Presentation Transcript

  • Why It Pays To Be Likeable Social Media Conference ’12 Athens April 27, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #SMCgr
  • Listen First, And Never Stop Listening #Likeable #SMCgr View slide
  • Responsiveness Is Not A Choice #Likeable #SMCgr View slide
  • #Likeable #SMCgr
  • #Likeable #SMCgr
  • Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #SMCgr
  • Meaningful Engagement Cannot Be Mechanical #Likeable #SMCgr
  • The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #SMCgr
  • Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #SMCgr
  • Provide ValueProfessional Services #Likeable #SMCgr
  • Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency #Likeable #SMCgr
  • Inspire Customers To Share Their Stories #Likeable #SMCgr
  • Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #SMCgr
  • Use Social Ads For Perfect Targeting #Likeable #SMCgr
  • Don’t Sell—Compel Customers to Buy #Likeable #SMCgr
  • A Likeable Brand #Likeable #SMCgr
  • Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #SMCgr
  • “It’s just a cocktail party.”
  • Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com