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SMC Athens (April 2012)

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  • 1. Why It Pays To Be Likeable Social Media Conference ’12 Athens April 27, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #SMCgr
  • 3. Listen First, And Never Stop Listening #Likeable #SMCgr
  • 4. Responsiveness Is Not A Choice #Likeable #SMCgr
  • 5. #Likeable #SMCgr
  • 6. #Likeable #SMCgr
  • 7. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #SMCgr
  • 8. Meaningful Engagement Cannot Be Mechanical #Likeable #SMCgr
  • 9. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #SMCgr
  • 10. Provide ValueProduct Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #SMCgr
  • 11. Provide ValueProfessional Services #Likeable #SMCgr
  • 12. Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency #Likeable #SMCgr
  • 13. Inspire Customers To Share Their Stories #Likeable #SMCgr
  • 14. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #SMCgr
  • 15. Use Social Ads For Perfect Targeting #Likeable #SMCgr
  • 16. Don’t Sell—Compel Customers to Buy #Likeable #SMCgr
  • 17. A Likeable Brand #Likeable #SMCgr
  • 18. Just Remember…• Listen Up• Respond To Everyone• Be Likeable! #Likeable #SMCgr
  • 19. “It’s just a cocktail party.”
  • 20. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com