I’ll kick it off and welcome everyone to the webinar and introduce Dave saying something like, “we’re honored to have with us the founding faculty member of Sandbox and CEO of Likeable Media, Dave Kerpen.”
Here Dave will start and introduce himself with a few key facts, roughly 45 seconds
I’ll introduce us, roughly 30 seconds
I’ll start and say, “Today we’re covering 10 essential social media marketing tips and giving you exclusive first access o Dave Kerpen’s Sandbox community. Here you’ll have access to Dave’s essential tips any time you want them through weekly videos, seminars, online courses and even personal support.” Dave will then come in and say something along the lines of “This is a great opportunity for you to stay up-to-date on the latest social media trends and to have exclusive access to tips from the Likeable Media desk. I’ll share all the secrets here and give you first access to what is working best for our marketing company. Just visit DigSandbox.com/DaveKerpen to sign up.”
I’ll talk about the explosion of Pinterest and how it can be used for business and tell them they can access a seminar download a handbook on the topic at DigSandbox.com/Pinterest
Dave takes this slide and explains his tip
Here I’ll talk about the explosion of data and how it is important to not only access the data through something like Google Analytics but also to share it and display it in an understandable way. I’ll note they can visit this pinterst address for some of our favorite examples of data visualization
Dave explains his tip here
I’ll talk about the importance of attracting potential customers through quality traffic. By creating a piece of information, you can use social media to drive traffic to your site and encourage them to give you their contact information in exchange for content. This allows you to generate leads and have a positive ROI from your social media marketing efforts.
Niche networks are exploding. We’ll all have Facebook and Twitter and the large networks, but sites like Path are encouraging people to share just with their close friends. Other networks focus on interest so there is a social network for wine lovers or foodies or bicyclists. Tapping these passionate and specific networks will have a better return if you are in that niche than Facebook/Twitter.
It’s better to keep people on your own site, so try to build your company as the channel and drive people to your site from social media. Instead of hosting all your content on Facebook or Twitter, make sure that everything leads back to your homebase where they can see what you do and convert into leads.
I’ll take this one: “Now that you’ve had a few essential social media marketing tips, how do you get started? The best way is to stay educated about potential opportunities and best practices with social media. Dave Kerpen’s Sandbox community does just this. It offers seminars on a wide variety of social media topics, helping you learn to use tools such as Pinterest in this slide.
Dave says something along the lines of: “We also keep our library open 24/7/365 meaning you can access tutorials and my latest tips and recommendations on the social media channels that will work best for your business. We keep our information updated so you are always ahead of the curve.”
Scott: Plus, we offer complete courses so you can go from Social Media 101 to expert with a few short lessons. No need to read Mashable every day, no need to scour the web for more webinars, we filter the most acitonable information, the tips that will actually help your business, and make them available to you in Sandbox.
Dave: So what are you waiting for? Head over to DigSandbox.com/DaveKerpen and start learning today. I’ll be there every week providing you exclusive social media marketing tips that will help your business succeed. Scott: Thank you for joining us today. We look forward to seeing you in the Sandbox.
Sandbox 10 Essential Tips
0 E s s e n t ia l T ip s f o r S o c ia l M e d ia M a r k e t in g with Dave Kerpen and Scott Meyer #10SMtips bit.ly/SMtips March 8, 2012
M e e t D a ve •Dave Kerpen is the cofounder and CEO of Likeable Media •Dave has been featured on ABC World News tonight, the New York Times and the BBC •Dave’s first book “Likeable Social Media,” is a New York Times bestseller •Dave has well over 16,000 Twitter followers and sparks meaningful conversation on a daily basis
M e e t J o hn & S c o ttM e ye r •Professors of digital literacy •Brofounders of 9 Clouds •Featured on NY Times, Mashable and speakers at education at technology events •Educating businesses and marketers on digital media with Sandbox