• Share
  • Email
  • Embed
  • Like
  • Private Content
NYPL Presentation
 

NYPL Presentation

on

  • 537 views

15 Ways to make your organization more Likeable

15 Ways to make your organization more Likeable

Statistics

Views

Total Views
537
Views on SlideShare
536
Embed Views
1

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    NYPL Presentation NYPL Presentation Presentation Transcript

    • 15 Strategies to Make Your Organization More Presented to NYPL (August 1, 2011) by: @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook
    • www.likeablevideo.com
    • Warnings about Social Media
      • Social media is not free.
      • Social media will not bring you instant results.
      • Social media cannot make up for a bad product or service.
    • Like is the New Link
    • It’s Not About You…
    • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…
    • 1. listen first and never stop listening
    •  
    • 2. think – and act – like your customer
    •  
    •  
    • 3. compel your customers to be your first fans
    •  
    •  
    • 4. respond quickly to all bad comments
    •  
    •  
    •  
    • 5. respond to good comments too
    •  
    • online influencers… the new celebrities?
    • 6. be authentic
    •  
    • 7. should you ask a lot of questions?
    • 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
    • • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
    • 8. provide value (yes, for free!)
    •  
    • 9. share stories (they’re your social currency)
    •  
    • 10. inspire your customers to share stories
    •  
    • 11. integrate facebook into the entire customer experience
    •  
    • 12. use facebook ads for greater impact
    •  
    •  
    •  
    •  
    • 13. admit when you screw up then leverage your mistakes
    •  
    • 14. consistently deliver excitement, surprise, & delight
    •  
    •  
    • 15. don’t sell! just make it easy & compelling for customers to buy
    •  
    • Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! if 15 rules is too much to remember…
    • Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com