13 Strategies to Make Financial Advising More @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011 #LikeableFA
 
<ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Soc...
like is the new link
it’s not about you…
Likeable Social Media:  How to Delight Your Customers,  Create an Irresistible Brand,  and Be Generally Amazing on  (& oth...
1. listen first and never stop listening
 
2. think – and act – like your client
 
 
3. compel your clients to be your first fans
 
 
4. respond quickly to all bad comments
 
 
 
5. respond to good comments too
 
online influencers… the new celebrities?
6. be authentic
 
7. should you ask a lot of questions?
1. Pose a question or challenge directly to fans  2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contes...
•  In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) hi...
8. provide value (yes, for free!)
 
9. share stories (they’re your social currency)
 
10. inspire your clients to share stories
 
11. use facebook ads for greater impact
 
 
 
 
12. consistently deliver excitement, surprise, & delight
 
free chillzones
13. don’t sell! just make it easy & compelling for clients to buy
 
but how do we get started today?
getting started on:
If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.  Individual profiles are for Individuals. p...
Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be pu...
Established for businesses:  Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functi...
the 5 most engaging status updates
getting started on:
•  Consumer Insight •  Customer Service •  Real Time Communication   best uses
Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?” right now “ what’s happ...
Type “RT @DaveKerpen:” OR Simply click the “Retweet” button retweeting
Click the “Reply” button… @reply
DM (Direct Messaging)
utilizing search
 
likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @  Facebook.com/LikeableMedia Or, ema...
Upcoming SlideShare
Loading in …5
×

MHFC Presentation

640 views

Published on

13 Strategies to Make Financial Advising More Likeable

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
640
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MHFC Presentation

  1. 1. 13 Strategies to Make Financial Advising More @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011 #LikeableFA
  2. 3. <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Social media cannot make up for a bad product or service. </li></ul>Warnings about Social Media
  3. 4. like is the new link
  4. 5. it’s not about you…
  5. 6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…
  6. 7. 1. listen first and never stop listening
  7. 9. 2. think – and act – like your client
  8. 12. 3. compel your clients to be your first fans
  9. 15. 4. respond quickly to all bad comments
  10. 19. 5. respond to good comments too
  11. 21. online influencers… the new celebrities?
  12. 22. 6. be authentic
  13. 24. 7. should you ask a lot of questions?
  14. 25. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  15. 26. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
  16. 27. 8. provide value (yes, for free!)
  17. 29. 9. share stories (they’re your social currency)
  18. 31. 10. inspire your clients to share stories
  19. 33. 11. use facebook ads for greater impact
  20. 38. 12. consistently deliver excitement, surprise, & delight
  21. 40. free chillzones
  22. 41. 13. don’t sell! just make it easy & compelling for clients to buy
  23. 43. but how do we get started today?
  24. 44. getting started on:
  25. 45. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles
  26. 46. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups
  27. 47. Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional. fan pages
  28. 48. the 5 most engaging status updates
  29. 49. getting started on:
  30. 50. • Consumer Insight • Customer Service • Real Time Communication best uses
  31. 51. Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?” right now “ what’s happening?”
  32. 52. Type “RT @DaveKerpen:” OR Simply click the “Retweet” button retweeting
  33. 53. Click the “Reply” button… @reply
  34. 54. DM (Direct Messaging)
  35. 55. utilizing search
  36. 57. likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback

×