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Why It Pays to Be #Likeable

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Learn how to grow your biz in 30 minutes with this slideshow and find out why it pays to be likeable.

Learn how to grow your biz in 30 minutes with this slideshow and find out why it pays to be likeable.

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  • 1. Why It Pays to Be #Likeable. How to grow your small business in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com#likeablewebinar
  • 2. OUR STORY #likeablewebinar
  • 3. Social Media 101 #likeablewebinar
  • 4. 1.3 billion monthly active Facebook users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar
  • 5. THE NEW WORD OF MOUTH #likeablewebinar
  • 6. The average Facebook user has a network of about 200 PEOPLE. #likeablewebinar
  • 7. 1 Like = 200 RECOMMENDATIONS. #likeablewebinar
  • 8. 100 Page Likes x 200 Connections = 20,000 PEOPLE. X #likeablewebinar
  • 9. THE NEW WAY TO BE FOUND #likeablewebinar
  • 10. WHAT SOCIAL MEDIA WILL DO. #likeablewebinar
  • 11. Social Media Will ALLOW YOU TO EASILY REACH NEW CLIENTS. #likeablewebinar
  • 12. Social Media Will HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS. #likeablewebinar
  • 13. Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar
  • 14. WHAT SOCIAL MEDIA WON’T DO. #likeablewebinar
  • 15. SOCIAL MEDIA WON’T BE FREE. #likeablewebinar
  • 16. SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar
  • 17. SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE BUSINESS. #likeablewebinar
  • 18. HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 10 EASY STEPS #likeablewebinar
  • 19. 1. GET STARTED #likeablewebinar
  • 20. 2. PERSONALIZE YOUR PAGES #likeablewebinar
  • 21. 3. GET CURRENT CLIENTS TO “LIKE” YOU #likeablewebinar
  • 22. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Social context is everything
  • 23. 4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS • Targeting is everything, too #likeablewebinar
  • 24. 5. USE CONTENT TO ENGAGE CLIENTS #likeablewebinar
  • 25. 6. PROVIDE VALUE WITH EDUCATION
  • 26. 7. CONNECT BY ENTERTAINING #likeablewebinar
  • 27. 8. CREATE INCENTIVES #likeablewebinar
  • 28. 9.ENGAGE FANS WITH PROMOTIONS • Promotions • Contests • Sweepstakes • Giveaways #likeablewebinar
  • 29. 10. ACQUIRE NEW CLIENTS #likeablewebinar
  • 30. HOW CAN LIKEABLE HELP? #likeablewebinar
  • 31. OFFLINE MARKETING SUPPORT #likeablewebinar
  • 32. HYPER-TARGETED ADVERTISING #likeablewebinar
  • 33. CONTENT SCHEDULED AND MANAGED FOR YOU #likeablewebinar
  • 34. REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES #likeablewebinar
  • 35. LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training #likeablewebinar
  • 36. CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 1,056 LIKES In 1 year 1,820% INCREASE #likeablewebinar
  • 37. WANT TO LEARN MORE? Schedule a FREE consultation with us in the next 24 hours! E-mail learnmore@likeablelocal.com or call 212-359-4347! Use secret code “WEBINAR18” for a FREE MONTH! #likeablewebinar
  • 38. STORYTELLIT A FREE social media management tool - Mad Libs style Ideas - Trending Articles - Resonating pictures Download today at storytellit.com #likeablewebinar
  • 39. THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar
  • 40. Sign up for our Next webinar! Facebook’s Pay To Play & What It Means For You. #likeablewebinar bit.ly/paytoplaywebinar

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