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Increase your Facebook Fans

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How to create great fan pages and increase your Facebook Fans

How to create great fan pages and increase your Facebook Fans

Published in: Business, Technology
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  • 1. Creating Great Fan Pages to Build & Grow Your Facebook Fans Dave Kerpen
  • 2. • Strategies to Succeed on Facebook • How Likeable Succeeds on Facebook • How To Get Started on Facebook What’s In Store:
  • 3. Warnings About Facebook:
    • Facebook is not free.
    • Facebook will not bring you instant results.
    • Facebook cannot make up for a bad product or service.
  • 4. 15 Ways to Succeed on Facebook
  • 5. 1. listen first and never stop listening
  • 6.  
  • 7. 2. think – and act – like your customer
  • 8.  
  • 9.  
  • 10. 3. compel your customers to be your first fans
  • 11.  
  • 12.  
  • 13. 4. respond quickly to all bad comments
  • 14.  
  • 15.  
  • 16.  
  • 17. 5. respond to good comments too
  • 18.  
  • 19. 6. be authentic
  • 20.  
  • 21. 7. should you ask a lot of questions?
  • 22. 1. Pose a question or challenge directly to fans 2. Ask fans to “ like ” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “ everything else ” – all remaining status updates that didn ’ t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  • 23. • In 100% of cases, engagement rates for posts that asked fans to “‘ Like ’ this ” were up to 5.5 times (on average 2.7x) higher than those for “ other updates ” .* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “ other updates ” . Likeable Media found the following…
  • 24. 8. provide value (yes, for free!)
  • 25.  
  • 26. 9. share stories (they’re your social currency)
  • 27.  
  • 28. 10. inspire your customers to share stories
  • 29.  
  • 30. 11. integrate facebook into the entire customer experience
  • 31.  
  • 32. 12. use facebook ads for greater impact
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. 13. admit when you screw up then leverage your mistakes
  • 38.  
  • 39. 14. consistently deliver excitement, surprise, & delight
  • 40.  
  • 41. 15. don ’t sell! just make it easy & compelling for customers to buy
  • 42.  
  • 43. A Likeable Case Study
  • 44. *Likeable client The Pampered Chef*
  • 45. • START: Facebook page launched July 15th, 2010 • GOAL: 50,000 Likes in 6 months • PURPOSE: Engage with brand advocates, connect with consultants, reach new customers TPC Strategy
  • 46. • Without any ad spend, the page received 10,000 Likes by noon the next day (July 16th, 2010) • Received 50,000 Likes 10 days after the page launch date • Currently have over 240,000 Likes; with an average fan growth rate of 35.28% every two months TPC Results
  • 47. • Started using Facebook ads in October 2010 with $4,000 put into a 10-ad rotation • Placed Facebook ads in alignment with their 30th Anniversary Celebration (celebrated on Facebook) • $4,000 ad spending generated 34,436 new Likes (just $0.11 per new Like) • In November, 16,028 Likes were generated from putting $1,000 into promoting and Livestreaming a cooking show (average new Like cost just $0.06) TPC Ad Spend
  • 48. • The Pampered Chef Facebook page has unique page tabs like Shop, Specials, Give a Gift, Live Show, Recipes, and more • Facebook community has an active and engaging audience with stimulating discussions and friendly, passionate, supportive fans TPC Today
  • 49. Getting Started Today
  • 50. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles:
  • 51. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups:
  • 52. Established for businesses: Become a LIKER Completely public, don ’t need to be a member of Facebook to view HIGHLY functional. fan pages:
  • 53. community pages:
  • 54. the 5 most engaging status updates:
  • 55. Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! Just Remember…
  • 56.  
  • 57. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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