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Why it Pays to be Likeable: 7 Simple Social Concepts
 

Why it Pays to be Likeable: 7 Simple Social Concepts

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Listen, Respond, Tell Stories, Be Transparent, Be Authentic, Work Hard Play Hard, Be Grateful

Listen, Respond, Tell Stories, Be Transparent, Be Authentic, Work Hard Play Hard, Be Grateful

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    Why it Pays to be Likeable: 7 Simple Social Concepts Why it Pays to be Likeable: 7 Simple Social Concepts Presentation Transcript

    • Why It Pays to Be Likeable: 7 Simple Social Concepts @DaveKerpen #INCMTY
    • #INCMTY
    • 7 Simple Concepts to Build A Likeable Business. Listen. Be Responsive. Tell, Don’t Sell. Be Transparent. Be Authentic. Be a Team. Be Grateful. #INCMTY
    • “When people talk, listen completely. Most people never listen.” - Ernest Hemingway #INCMTY
    • 1. Listen First and Never Stop Listening. #INCMTY
    • Listen To Your Staff. #INCMTY
    • Listen To Your Customers. #INCMTY
    • Listen To Your Fans. #INCMTY
    • Surprise and Delight Your Customers. #INCMTY
    • “Life is 10% what happens to you and 90% how your react to it.” - Charles R. Swindoll #INCMTY
    • 2. Responsiveness Is No Longer Optional. #INCMTY
    • #INCMTY
    • LAST: Listen, Apologize, Solve, Thank. #INCMTY
    • Respond To Positive Comments Too. In your unique brand voice. #INCMTY
    • “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown #INCMTY
    • 3. Tell. Don’t Sell. #INCMTY
    • Every Brand Has Many Stories to Tell. - Your humble beginnings - Customers who have overcome obstacles - Employee challenges - Inside the lives of leadership - Community & charity partnerships #INCMTY
    • Use Social & Online Tools to Tell Your Story. - Website - Social Networks - Online Video - Pictures - Webinars - eBooks & Whitepapers - Tweets “For sale: Baby shoes. Never worn.” - Ernest Hemingway #INCMTY
    • Inspire Your Customers to Share Your Stories. #INCMTY
    • “As a small business person, you have no greater leverage than the truth.” -John Greenleaf Whittier #INCMTY
    • 4. Be Transparent. Be Vulnerable. #INCMTY
    • #INCMTY
    • The Truth Shall Set You Free. #INCMTY
    • “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” - Oprah Winfrey #INCMTY
    • 5. Be Authentic: Just Be You. @dens #INCMTY
    • Be Vulnerable. #INCMTY
    • “Individuals play the game, but the teams beat the odds.” - SEAL Team Playing #INCMTY
    • 6. Work Hard. Play Hard. Together. #INCMTY
    • Host A Hackathon. #INCMTY
    • “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton #INCMTY
    • 7. Thank You. #INCMTY
    • The Original Social Media. Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate again! #INCMTY
    • Listen. Be Responsive. Tell, Don’t Sell. Be Transparent. Be Authentic. Be a Team. Be Grateful. #INCMTY
    • THANK YOU/GRAND PRIZE! Dave Kerpen @Davekerpen Dave@likeable.com Slideshare.com/ davekerpen http://LikeableLeaders.com #INCMTY