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How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
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How to Make your Organization More Likeable: Mexico

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  • 1. 15 Strategies to Make Your Organization More Presented by: @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook
  • 2. www.likeablevideo.com
  • 3. Warnings about Social Media <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Social media cannot make up for a bad product or service. </li></ul>
  • 4. Like is the New Link
  • 5. It ’s Not About You…
  • 6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (&amp; other social networks) 15 ways…
  • 7. 1. listen first and never stop listening
  • 8. &nbsp;
  • 9. 2. think – and act – like your customer
  • 10. &nbsp;
  • 11. &nbsp;
  • 12. 3. compel your customers to be your first fans
  • 13. &nbsp;
  • 14. &nbsp;
  • 15. 4. respond quickly to all bad comments
  • 16. &nbsp;
  • 17. &nbsp;
  • 18. &nbsp;
  • 19. 5. respond to good comments too
  • 20. &nbsp;
  • 21. online influencers… the new celebrities?
  • 22. 6. be authentic
  • 23. &nbsp;
  • 24. 7. should you ask a lot of questions?
  • 25. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  • 26. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
  • 27. 8. provide value (yes, for free!)
  • 28. &nbsp;
  • 29. 9. share stories (they ’re your social currency)
  • 30. &nbsp;
  • 31. 10. inspire your customers to share stories
  • 32. &nbsp;
  • 33. 11. integrate facebook into the entire customer experience
  • 34. &nbsp;
  • 35. 12. use facebook ads for greater impact
  • 36. &nbsp;
  • 37. &nbsp;
  • 38. &nbsp;
  • 39. &nbsp;
  • 40. 13. admit when you screw up then leverage your mistakes
  • 41. &nbsp;
  • 42. 14. consistently deliver excitement, surprise, &amp; delight
  • 43. &nbsp;
  • 44. &nbsp;
  • 45. 15. don ’t sell! just make it easy &amp; compelling for customers to buy
  • 46. &nbsp;
  • 47. Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! if 15 rules is too much to remember…
  • 48. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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