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15 strategies to make your organization more LIkeable

15 strategies to make your organization more LIkeable

Published in: Business, Technology

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  • -add more clients?
  • -travel target audience
  • -”trip to salt lake”
  • Vin Diesel has 21,792,297 fans on FB
  • oreo fans =17,743,636
  • -travel ads!
  • Transcript

    • 1. Using Social Media to Make Your Organization More Likeable @DaveKerpen, CEO, @LikeableMedia
    • 2. our story
    • 3. *partial list Likeable clients
    • 4. Likeable Social Media, the book (May 2011, McGraw-Hill)
    • 5.  
    • 6.
      • Social media is not free.
      • Social media will not bring you instant results.
      • Social media cannot make up for a bad product or service.
      3 warnings
    • 7. like is the new link
    • 8. it’s not about you…
    • 9. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 18 ways…
    • 10.
      • listen first and never stop listening
    • 11.  
    • 12. 2. way beyond women 25-54: define your target audience better than ever
    • 13.  
    • 14.  
    • 15. 3. think – and act – like your customer
    • 16.  
    • 17.  
    • 18. 4. compel your customers to be your first fans
    • 19.  
    • 20.  
    • 21. 5. engage: create true dialogue with, and between, your customers
    • 22.  
    • 23.  
    • 24. 6. respond quickly to all bad comments
    • 25.  
    • 26.  
    • 27. 7. respond to good comments too
    • 28.  
    • 29. online influencers… the new celebrities?
    • 30. 8. be authentic
    • 31.  
    • 32. 9. be honest & transparent
    • 33.  
    • 34.  
    • 35. 10. should you ask a lot of questions?
    • 36. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
    • 37. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
    • 38.  
    • 39. 11. provide value (yes, for free!)
    • 40.  
    • 41. 12. share stories (they’re your social currency)
    • 42.  
    • 43. 13. inspire your customers to share stories
    • 44.  
    • 45.  
    • 46. 14. integrate social media into the entire customer experience
    • 47.  
    • 48. 15. use social network ads for greater impact
    • 49.  
    • 50.  
    • 51.  
    • 52. 16. admit when you screw up then leverage your mistakes
    • 53.  
    • 54. 17. consistently deliver excitement, surprise, & delight
    • 55.  
    • 56. free chillzones
    • 57. 18. don’t sell! just make it easy & compelling for customers to buy
    • 58.  
    • 59. if 18 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
    • 60. Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback