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15 strategies to make your organization more LIkeable

15 strategies to make your organization more LIkeable

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  • -add more clients?
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  • -”trip to salt lake”
  • Vin Diesel has 21,792,297 fans on FB
  • oreo fans =17,743,636
  • -travel ads!

HC Book Deck Presentation Transcript

  • 1. Using Social Media to Make Your Organization More Likeable @DaveKerpen, CEO, @LikeableMedia
  • 2. our story
  • 3. *partial list Likeable clients
  • 4. Likeable Social Media, the book (May 2011, McGraw-Hill)
  • 5.  
  • 6.
    • Social media is not free.
    • Social media will not bring you instant results.
    • Social media cannot make up for a bad product or service.
    3 warnings
  • 7. like is the new link
  • 8. it’s not about you…
  • 9. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 18 ways…
  • 10.
    • listen first and never stop listening
  • 11.  
  • 12. 2. way beyond women 25-54: define your target audience better than ever
  • 13.  
  • 14.  
  • 15. 3. think – and act – like your customer
  • 16.  
  • 17.  
  • 18. 4. compel your customers to be your first fans
  • 19.  
  • 20.  
  • 21. 5. engage: create true dialogue with, and between, your customers
  • 22.  
  • 23.  
  • 24. 6. respond quickly to all bad comments
  • 25.  
  • 26.  
  • 27. 7. respond to good comments too
  • 28.  
  • 29. online influencers… the new celebrities?
  • 30. 8. be authentic
  • 31.  
  • 32. 9. be honest & transparent
  • 33.  
  • 34.  
  • 35. 10. should you ask a lot of questions?
  • 36. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  • 37. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
  • 38.  
  • 39. 11. provide value (yes, for free!)
  • 40.  
  • 41. 12. share stories (they’re your social currency)
  • 42.  
  • 43. 13. inspire your customers to share stories
  • 44.  
  • 45.  
  • 46. 14. integrate social media into the entire customer experience
  • 47.  
  • 48. 15. use social network ads for greater impact
  • 49.  
  • 50.  
  • 51.  
  • 52. 16. admit when you screw up then leverage your mistakes
  • 53.  
  • 54. 17. consistently deliver excitement, surprise, & delight
  • 55.  
  • 56. free chillzones
  • 57. 18. don’t sell! just make it easy & compelling for customers to buy
  • 58.  
  • 59. if 18 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
  • 60. Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback