HC Book Deck

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15 strategies to make your organization more LIkeable

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  • -add more clients?
  • -travel target audience
  • -”trip to salt lake”
  • Vin Diesel has 21,792,297 fans on FB
  • oreo fans =17,743,636
  • -travel ads!
  • HC Book Deck

    1. 1. Using Social Media to Make Your Organization More Likeable @DaveKerpen, CEO, @LikeableMedia
    2. 2. our story
    3. 3. *partial list Likeable clients
    4. 4. Likeable Social Media, the book (May 2011, McGraw-Hill)
    5. 6. <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Social media cannot make up for a bad product or service. </li></ul>3 warnings
    6. 7. like is the new link
    7. 8. it’s not about you…
    8. 9. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 18 ways…
    9. 10. <ul><li>listen first and never stop listening </li></ul>
    10. 12. 2. way beyond women 25-54: define your target audience better than ever
    11. 15. 3. think – and act – like your customer
    12. 18. 4. compel your customers to be your first fans
    13. 21. 5. engage: create true dialogue with, and between, your customers
    14. 24. 6. respond quickly to all bad comments
    15. 27. 7. respond to good comments too
    16. 29. online influencers… the new celebrities?
    17. 30. 8. be authentic
    18. 32. 9. be honest & transparent
    19. 35. 10. should you ask a lot of questions?
    20. 36. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
    21. 37. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
    22. 39. 11. provide value (yes, for free!)
    23. 41. 12. share stories (they’re your social currency)
    24. 43. 13. inspire your customers to share stories
    25. 46. 14. integrate social media into the entire customer experience
    26. 48. 15. use social network ads for greater impact
    27. 52. 16. admit when you screw up then leverage your mistakes
    28. 54. 17. consistently deliver excitement, surprise, & delight
    29. 56. free chillzones
    30. 57. 18. don’t sell! just make it easy & compelling for customers to buy
    31. 59. if 18 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
    32. 60. Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback

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