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How to Use Facebook to Enhance Conversation and Drive Results in Publishing

How to Use Facebook to Enhance Conversation and Drive Results in Publishing

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  • Oh the things you can do on a facebook fan page! Email signup Video Custom artwork A Facebook Page can be as highly functional as a website!
  • On Facebook, you have an opportunity to be where the people are…but how will you engage without being annoying? How will you provide value? How will you see a return?
  • Transcript

    • 1. How to Use Facebook to Enhance Conversation and Drive Results in Publishing Presented by: @DaveKerpen, CEO, @LikeableMedia Harper Collins Training Session #1 Presented by Likeable
    • 2. what’s in store… • Facebook Overview • Starting a Presence on Facebook • Content Tips • Growing your Presence on Facebook
    • 3. the facts • THE most popular social networking site with nearly 600 million active users • Instantly connect to others who share your passions and interests • Every interaction on your Facebook page encourages instant virality • Quick and easy platform allows you to share news, information, events, pictures, etc.
    • 4. understanding facebook profiles vs. groups vs. pages
    • 5. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles
    • 6. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups Public Private
    • 7. Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional. fan pages
    • 8. community pages
    • 9. how do you get started TODAY? • Build a targeted fan base • Form a loyal connection with fans • Organically spread the word about your brand
    • 10. the facebook philosophy BUILD. ENGAGE. GROW.
    • 11. setup your fan page
    • 12. functional to fantastic • Can be as highly functional as a website • Custom tabs + artwork -Welcome tabs -”Like us” tabs
    • 13. how to build a FANTASTIC fan page Tip 1: Determine your objectives- who are you targeting here and why? Tip 2: Develop a value proposition. WHY would someone become a fan? Tip 3: Get to know HTML/FBML (or hire someone who does)
    • 14. if you build it, will they come? Facebook = opportunity to be where the people are BUT… • how will you engage without being annoying? • how will you provide value? • how will you see a return?
    • 15. tips for engaging fans • Ask questions • Provide value • Post multi-media content • Be likeable!
    • 16. ask questions Questions are asking for a response. This raises your interactivity level, and grows your page.
    • 17. provide value
    • 18. post multi-media content
    • 19. be likeable! Rise to the top of the News Feed by literally being likeable! (i.e. getting the most comments and likes)
    • 20. grow your fan page ORGANIC GROWTH FACEBOOK ADS
    • 21. organic growth • Engage Frequently • Ask your friends to join • INTEGRATE with your current marketing efforts
    • 22. facebook ads
    • 23. are the ads working? Facebook Insights and Ad Reporting will allow you to see if your hard work has paid off. Also, use trackable links!
    • 24. facebook places
    • 25. the “Like” button
    • 26. your homework! • Facebook Fan Page Time! • Post An Engaging Status Update! • Create a sample Facebook Ad!
    • 27. Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you! Next up in the Harper Collins Training Series Presented by Likeable: Twitter 101

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