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GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
GrowCo New Orleans
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GrowCo New Orleans

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  • 1. Why It Pays to be Likeable: 
 7 Simple Social MediaConcepts To Drive Results @DaveKerpen, CEO, @LikeableLocal Author of 2 @LikeableBook’s dave@likeable.com Slideshare.com/davekerpen #GROWCO
  • 2. Social Media Realities •  Social Media is not free. •  Social Media will not bring you instant results. •  Social Media cannot make up for a bad product or service. #GROWCO
  • 3. 18 Social MediaStrategies ToBecome MoreLikeable AndGrow YourBusiness #GROWCO
  • 4. 7 Simple Social Media Concepts ToDrive Results Listening. Responsiveness. Storytelling. Authenticity. Advertising.(Better). Value. Gratefulness. #GROWCO
  • 5. Listen First And Never Stop Listening. When people talk, listen completely. Most people never listen. - Ernest Hemingway #GROWCO
  • 6. Listen to Your Prospects #GROWCO
  • 7. Your Customers Are Asking For You #GROWCO
  • 8. Two ears, one mouth,many opportunities. #GROWCO
  • 9. Respond.(To Everyone). Life is ten percent what happens to you and ninety percent how you respond to it. - Charles Swindoll #GROWCO
  • 10. Responsiveness Is No Longer Optional #GROWCO
  • 11. #GROWCO
  • 12. The 4 Most Important Words In Social Media:I’m Sorry & Thank You #GROWCO
  • 13. #GROWCO
  • 14. Respond To Positive Comments TooIn Your Unique Brand Voice #GROWCO
  • 15. Join A Conversation #GROWCO
  • 16. Tell, Don’t Sell. Storytelling is the most powerful way to put ideas into the world today. - Robert McAfee Brown #GROWCO
  • 17. My Story #GROWCO
  • 18. How To Find Your Story •  Your humble beginnings •  Customers who have overcome obstacles •  Employee challenges •  Inside the lives of leadership •  Community & charity partnerships #GROWCO
  • 19. Use Social And Online Tools To Tell Your Story •  Website •  Social networks •  Online video •  Pictures •  Webinars •  Ebooks & Whitepapers •  Tweets “For sale: Baby shoes. Never worn.” - Hemingway #GROWCO
  • 20. Inspire Your Customers To Tell Your Story #GROWCO
  • 21. Authenticity:Just Be You. I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I d have done it a lot earlier. – Oprah Winfrey #GROWCO
  • 22. Be Vulnerable and Real. #GROWCO
  • 23. Be You, Online And Offline, In Public And In Private @dens #GROWCO
  • 24. Show Your Brand’s Personality #GROWCO
  • 25. Advertise. (Better). Many a small thing has been made large by the right kind of advertising. – Mark Twain #GROWCO
  • 26. Use LinkedIn To Target Professionals #GROWCO
  • 27. Use Hyper Targeting/Nano Targeting On Facebook And LinkedIn #GROWCO
  • 28. 92% Of People Trust Their Friends’ Recommendations #GROWCO
  • 29. Give Away Value. Strive not to be a man of success, but rather to be a man of value. - Albert Einstein #GROWCO
  • 30. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #GROWCO
  • 31. Provide B2B Value Through Facebook, Webinars, Articles And White Papers #GROWCO
  • 32. Be Grateful. I would maintain that thanks are the highest form of thought, and that gratitude ishappiness doubled by wonder. - G.K. Chesterton #GROWCO
  • 33. The Value of “Thank You” #GROWCO
  • 34. The Original Social Media: Donor’s Choose, R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! #GROWCO
  • 35. Surprise Gratitude Activity Thank You! Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen #GROWCO

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