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Government Social Media Summit, Dubai 2012

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  • 1. Why It Pays To Be #Likeable GCC Government Social Media Summit #GSMS Dubai, September 2012 @DaveKerpen, CEO, @LikeableMediaNew York Times Bestselling Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. #Likeable
  • 3. Listen first &never stop listening #Likeable
  • 4. #Likeable
  • 5. #Likeable
  • 6. Responsiveness is NOT a choice #Likeable
  • 7. #Likeable
  • 8. #Likeable
  • 9. #Likeable
  • 10. Find your ownauthentic social voice and use it! #Likeable
  • 11. #Likeable
  • 12. #Likeable
  • 13. Meaningfulengagement cannot bemechanical #Likeable
  • 14. #Likeable
  • 15. #Likeable
  • 16. “I’m sorry.” #Likeable
  • 17. #Likeable
  • 18. “Thank you.” #Likeable
  • 19. #Likeable
  • 20. Every organization has a story.Tell yours. #Likeable
  • 21. #Likeable
  • 22. #Likeable
  • 23. Inspire customers toshare their stories #Likeable
  • 24. #Likeable
  • 25. SURPRISE! & delight #Likeable
  • 26. #Likeable
  • 27. #Likeable
  • 28. Social ads = perfect targeting #Likeable
  • 29. #Likeable
  • 30. Don’t sell –compel(and tell) #Likeable
  • 31. #Likeable
  • 32. Feedback?Grand Prize! @DaveKerpenFB.com/LikeableMedia @LikeableMedia dave@likeable.com

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