Facebook Success Summit 2011 Presentation


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Don't sell on Facebook! Make it easy and compelling to Buy: How and Why!

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Facebook Success Summit 2011 Presentation

  1. 1. Don’t Sell on Facebook! Make it Easy and Compelling to Buy: How and Why Presented By Dave Kerpen October 17, 2011 Design ©2011 Social Media Examiner •  Content Copyrighted by Presenter
  2. 2. Based on Likeable Social Media Chapter 18 Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks)
  3. 3. What’s in store? <ul><li>The News Feed: EdgeRank Explained </li></ul><ul><li>The Sales Funnel </li></ul><ul><li>5 Applications to Help You Succeed </li></ul><ul><li>5 Tips to Remember </li></ul>
  4. 4. Put on Your Consumer Cap!
  5. 5. The News Feed Algorithm
  6. 6. EdgeRank Explained
  7. 7. So How Do You Use This to Sell?
  8. 8. The Sales Funnel
  9. 9. Awareness
  10. 10. Education
  11. 11. Engagement Likeability
  12. 12. Sales
  13. 13. Repeat Engagement
  14. 14. Keys to Facebook Marketing
  15. 15. 5 Applications to Help You Succeed
  16. 16. 1. Milyoni
  17. 17. Milyoni Features <ul><li>Helps entertainment and lifestyle companies convert Facebook fans into customers </li></ul><ul><li>First Facebook platform to offer on-demand video, live event streams, AND a fully streamlined commerce store within Facebook </li></ul><ul><li>3 product features include: Social Live, Social Cinema, and Social Shopping </li></ul>
  18. 18. Milyoni In Action
  19. 19. 2. Wishpond
  20. 20. Wishpond Features <ul><li>Allows retailers to import their product data via their website, POS system, or CSV bulk upload and create a Store for fans to browse directly within Facebook </li></ul><ul><li>Easy setup and customizable storefront on Facebook </li></ul><ul><li>Does not feature a shopping cart </li></ul>
  21. 21. Wishpond In Action
  22. 22. 3. 8 th Bridge
  23. 23. 8thBridge Features <ul><li>Facebook Commerce </li></ul><ul><ul><ul><li>Facebook offers customers new ways for them to engage with your brand </li></ul></ul></ul><ul><li>Personalized Shopping </li></ul><ul><ul><ul><li>E-commerce websites bring customer’s friends into the shopping experience </li></ul></ul></ul><ul><li>Social Promotions </li></ul><ul><ul><ul><li>Offer customers a unique deal that will increase brand affinity and brand awareness. </li></ul></ul></ul>
  24. 24. 8thBridge In Action
  25. 25. 4. Payvment
  26. 26. Payvment Features <ul><li>Social Sharing </li></ul><ul><ul><ul><li>Through Facebook, Twitter, and Email </li></ul></ul></ul><ul><ul><ul><li>Products listed in Payvment’s social Shopping Mall </li></ul></ul></ul><ul><ul><ul><li>Seller Rating System </li></ul></ul></ul><ul><ul><ul><li>Product-specific coupon codes with automated posting </li></ul></ul></ul><ul><li>Analytics </li></ul><ul><ul><ul><li>Built-in sales tracking </li></ul></ul></ul><ul><ul><ul><li>Social data by product (Likes, Tweets, and comments) </li></ul></ul></ul>
  27. 27. Payvment In Action
  28. 28. 5. Shoutlet
  29. 29. Shoutlet Features <ul><li>Shop & Share feature can be quickly added to a tab and gives users the tools to discuss products with friends </li></ul><ul><ul><li>List products of your choice </li></ul></ul><ul><ul><li>Drive purchasing </li></ul></ul><ul><ul><li>Encourage social shopping </li></ul></ul><ul><ul><li>Schedule upcoming promos and sales </li></ul></ul><ul><ul><li>Compare prices </li></ul></ul>
  30. 30. Shoutlet In Action
  31. 31. The Future of Facebook Shopping *Source: 8thBridge.com
  32. 32. “Want” Button *Source: 8thBridge.com
  33. 33. “Own” Button *Source: 8thBridge.com
  34. 34. “Follow” Button *Source: 8thBridge.com
  35. 35. 5 Tips to Remember <ul><li>Create an attractive incentive! </li></ul><ul><li>Eliminate the middleman! </li></ul><ul><li>Implement easy-to-use shopping initiatives! </li></ul><ul><li>Make buying fun, easy, and shareable! </li></ul><ul><li>Always think like the customer! </li></ul>
  36. 36. THANK YOU! / QUESTIONS? likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com