Your SlideShare is downloading. ×
0
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Facebook Success Summit 2011 Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook Success Summit 2011 Presentation

762

Published on

Don't sell on Facebook! Make it easy and compelling to Buy: How and Why!

Don't sell on Facebook! Make it easy and compelling to Buy: How and Why!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
762
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Don’t Sell on Facebook! Make it Easy and Compelling to Buy: How and Why Presented By Dave Kerpen October 17, 2011 Design ©2011 Social Media Examiner •  Content Copyrighted by Presenter
  • 2. Based on Likeable Social Media Chapter 18 Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks)
  • 3. What’s in store? <ul><li>The News Feed: EdgeRank Explained </li></ul><ul><li>The Sales Funnel </li></ul><ul><li>5 Applications to Help You Succeed </li></ul><ul><li>5 Tips to Remember </li></ul>
  • 4. Put on Your Consumer Cap!
  • 5. The News Feed Algorithm
  • 6. EdgeRank Explained
  • 7. So How Do You Use This to Sell?
  • 8. The Sales Funnel
  • 9. Awareness
  • 10. Education
  • 11. Engagement Likeability
  • 12. Sales
  • 13. Repeat Engagement
  • 14. Keys to Facebook Marketing
  • 15. 5 Applications to Help You Succeed
  • 16. 1. Milyoni
  • 17. Milyoni Features <ul><li>Helps entertainment and lifestyle companies convert Facebook fans into customers </li></ul><ul><li>First Facebook platform to offer on-demand video, live event streams, AND a fully streamlined commerce store within Facebook </li></ul><ul><li>3 product features include: Social Live, Social Cinema, and Social Shopping </li></ul>
  • 18. Milyoni In Action
  • 19. 2. Wishpond
  • 20. Wishpond Features <ul><li>Allows retailers to import their product data via their website, POS system, or CSV bulk upload and create a Store for fans to browse directly within Facebook </li></ul><ul><li>Easy setup and customizable storefront on Facebook </li></ul><ul><li>Does not feature a shopping cart </li></ul>
  • 21. Wishpond In Action
  • 22. 3. 8 th Bridge
  • 23. 8thBridge Features <ul><li>Facebook Commerce </li></ul><ul><ul><ul><li>Facebook offers customers new ways for them to engage with your brand </li></ul></ul></ul><ul><li>Personalized Shopping </li></ul><ul><ul><ul><li>E-commerce websites bring customer’s friends into the shopping experience </li></ul></ul></ul><ul><li>Social Promotions </li></ul><ul><ul><ul><li>Offer customers a unique deal that will increase brand affinity and brand awareness. </li></ul></ul></ul>
  • 24. 8thBridge In Action
  • 25. 4. Payvment
  • 26. Payvment Features <ul><li>Social Sharing </li></ul><ul><ul><ul><li>Through Facebook, Twitter, and Email </li></ul></ul></ul><ul><ul><ul><li>Products listed in Payvment’s social Shopping Mall </li></ul></ul></ul><ul><ul><ul><li>Seller Rating System </li></ul></ul></ul><ul><ul><ul><li>Product-specific coupon codes with automated posting </li></ul></ul></ul><ul><li>Analytics </li></ul><ul><ul><ul><li>Built-in sales tracking </li></ul></ul></ul><ul><ul><ul><li>Social data by product (Likes, Tweets, and comments) </li></ul></ul></ul>
  • 27. Payvment In Action
  • 28. 5. Shoutlet
  • 29. Shoutlet Features <ul><li>Shop & Share feature can be quickly added to a tab and gives users the tools to discuss products with friends </li></ul><ul><ul><li>List products of your choice </li></ul></ul><ul><ul><li>Drive purchasing </li></ul></ul><ul><ul><li>Encourage social shopping </li></ul></ul><ul><ul><li>Schedule upcoming promos and sales </li></ul></ul><ul><ul><li>Compare prices </li></ul></ul>
  • 30. Shoutlet In Action
  • 31. The Future of Facebook Shopping *Source: 8thBridge.com
  • 32. “Want” Button *Source: 8thBridge.com
  • 33. “Own” Button *Source: 8thBridge.com
  • 34. “Follow” Button *Source: 8thBridge.com
  • 35. 5 Tips to Remember <ul><li>Create an attractive incentive! </li></ul><ul><li>Eliminate the middleman! </li></ul><ul><li>Implement easy-to-use shopping initiatives! </li></ul><ul><li>Make buying fun, easy, and shareable! </li></ul><ul><li>Always think like the customer! </li></ul>
  • 36. THANK YOU! / QUESTIONS? likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

×