How to Adapt your Business Strategy to Facebook's Recent Changes

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PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com
Facebook is pay to play
How to adapt your business strategy to
Facebook’s recent changes

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• Likeable story
• Pay to play: How to use Facebook ads better
• Exploring other networks: Should I be on
LinkedIn/Twitter/Instagram?
• Content is king! How to use engaging and
shareable content
• Special offer and grand prize!
We Will Cover

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Our Story

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Social Media 101

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1.3 billion
monthly active Facebook users
45-54 year olds
are the fastest growing
demographic on social networks
1 Facebook Fan
has 200 potential word
of mouth connections
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products

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Facebook: What’s Changed?
• Look and feel of business pages
• News Feed algorithm
• Organic reach down to 0-2%

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Look and Feel
Single column
timeline

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Look and Feel
Information on
left column

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Simplified
administrative
menus
Look and Feel

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News Feed
Organic reach will be at 0-2% of total likes
With 250 fans, only 5 of them will see your post
250 Likes 5

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Don’t Break Up With
Facebook!

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Graph Search
The new way to be found

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Three Solutions
1. Pay to play: advertise on Facebook
2. Explore other social networks
3. Generate amazing and shareable content

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1. Pay To Play: Advertise
On Facebook

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Use Facebook’s ad platform to
• boost engaging posts
• generate clicks to websites
• get new fans
• generate leads
Pay To Play

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Pay To Play
boost engaging posts

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boost engaging posts
Pay To Play

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boost lead generating content
Pay To Play

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generate clicks to websites
Pay To Play

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hypertarget your audience
Pay To Play

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hypertarget your audience
Pay To Play

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hypertarget your audience
Pay To Play

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2. Explore Other Social
Networks

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Explore other social networks
Twitter
• Twitter lets you post short (140 character) posts with
images and links to your followers.
• Its public profiles, hashtags, and search features
make it casual and easy to be found.

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Pros:
● 100% theoretical
organic reach
● Twitter search
● Link to site
Cons:
● Younger audience
● Smaller audience
● Limited characters
● Brief exposure
Twitter
Explore other social networks

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Ads on Twitter
Explore other social networks

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Explore other social networks
LinkedIn
• LinkedIn is the premier business to business social
network.
• Users’ profiles center around their professional
resume and portfolio.

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LinkedIn
Explore other social networks
Pros:
● B2B optimized
● Active & engaged
audience
● Rich content
opportunities
● Focused on
professionals
Cons:
● Smallest audience
● Content search is
less viable
● Less consumer
focused
● Ads more
expensive

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Hypertarget on LinkedIn
Explore other social networks

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Explore other social networks
Instagram
• Instagram is owned by Facebook
and their photos and videos are
fully optimized for Facebook’s
website.

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Instagram
Explore other social networks
Pros:
● Purely visual
● Hashtag
marketing
Cons:
● Challenging to less
visual SMB’s
● Mobile only
● No ads

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3.Generate Amazing
And Shareable Content

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Shareable Content
Share is the new like!

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Encourage shares to increase organic reach
Shareable Content

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Download today at storytellit.com
Use storytellit
A FREE social media management tool
• Mad Libs style ideas
• Trending articles
• Resonating pictures
• Easily share content on Facebook,
Twitter and LinkedIn
Shareable Content

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How Likeable Can Help

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Offline Marketing Solution To
Turn Customers Into Fans

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Content Scheduled And
Managed For You

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Monthly Advertising Done For You
Boost lead generating content

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Refer a Friend Website

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Schedule a FREE consultation with us
in the next 48 hours!
Email learnmore@likeablelocal.com
or call 212-359-4347
Use secret code “webinar18” to waive the set up
and training fee of $199!
Special offer!

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Thank You and
Grand Prize Winner
CONTACT
Dave Kerpen
TWITTER
@davekerpen
EMAIL
Dave@likeable.com
PHONE
212-359-4347
Questions?