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Facebook is Pay to Play
 

Facebook is Pay to Play

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How to Adapt your Business Strategy to Facebook's Recent Changes

How to Adapt your Business Strategy to Facebook's Recent Changes

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  • my c­­­­o-­­­­wor­­­­ker's ha­­­­lf-si­­­­ster ma­­­­kes $8­­­­9 /hou­­­­r o­­­­n t­­­­he l­­­­aptop . Sh­­­­e ha­­­­s be­­­­en fire­­­­d fro­­­­m w­­­­ork f­­­­or five mo­­­­nths ­­­­b­­­­­­­­ut las­­­­t m­­­­onth h­­­­er c­­­­heck wa­­­­s $21­­­­382 ju­­­­st ­­­­wor­­­­ki­­­­ng o­­­­n th­­­­e la­­­­ptop fo­­­­r a f­­­­ew h­­­­ours.

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  • Hello Dave,
    Are you a Pro account holder of Slideshare? good for you. I only have 1 (one) slide to share to you.

    You Tube the best. Just change your jpeg and you can share the important things #culture code.
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  • I use facebook as an album, a scrapbook and a diary. It was Flickr before but after 200 picture file, they asked to go pro. Just like other portals today.
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    Facebook is Pay to Play Facebook is Pay to Play Presentation Transcript

    • #LikeableWebinar   PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com Facebook is pay to play How to adapt your business strategy to Facebook’s recent changes
    • #LikeableWebinar   •  Likeable story •  Pay to play: How to use Facebook ads better •  Exploring other networks: Should I be on LinkedIn/Twitter/Instagram? •  Content is king! How to use engaging and shareable content •  Special offer and grand prize! We Will Cover
    • #LikeableWebinar   Our Story
    • #LikeableWebinar   Social Media 101
    • #LikeableWebinar   1.3 billion monthly active Facebook users 45-54 year olds are the fastest growing demographic on social networks 1 Facebook Fan has 200 potential word of mouth connections 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products
    • #LikeableWebinar   Facebook: What’s Changed? •  Look and feel of business pages •  News Feed algorithm •  Organic reach down to 0-2%
    • #LikeableWebinar   Look and Feel Single column timeline
    • #LikeableWebinar   Look and Feel Information on left column
    • #LikeableWebinar   Simplified administrative menus Look and Feel
    • #LikeableWebinar   News Feed Organic reach will be at 0-2% of total likes With 250 fans, only 5 of them will see your post 250 Likes 5
    • #LikeableWebinar   Don’t Break Up With Facebook!
    • #LikeableWebinar   Graph Search The new way to be found
    • #LikeableWebinar   Three Solutions 1.  Pay to play: advertise on Facebook 2.  Explore other social networks 3.  Generate amazing and shareable content
    • #LikeableWebinar   1. Pay To Play: Advertise On Facebook
    • #LikeableWebinar   Use Facebook’s ad platform to •  boost engaging posts •  generate clicks to websites •  get new fans •  generate leads Pay To Play
    • #LikeableWebinar   Pay To Play boost engaging posts
    • #LikeableWebinar   boost engaging posts Pay To Play
    • #LikeableWebinar   boost lead generating content Pay To Play
    • #LikeableWebinar   generate clicks to websites Pay To Play
    • #LikeableWebinar   hypertarget your audience Pay To Play
    • #LikeableWebinar   hypertarget your audience Pay To Play
    • #LikeableWebinar   hypertarget your audience Pay To Play
    • #LikeableWebinar   2. Explore Other Social Networks
    • #LikeableWebinar   Explore other social networks Twitter •  Twitter lets you post short (140 character) posts with images and links to your followers. •  Its public profiles, hashtags, and search features make it casual and easy to be found.
    • #LikeableWebinar   Pros: ●  100% theoretical organic reach ●  Twitter search ●  Link to site Cons: ●  Younger audience ●  Smaller audience ●  Limited characters ●  Brief exposure Twitter Explore other social networks
    • #LikeableWebinar   Ads on Twitter Explore other social networks
    • #LikeableWebinar   Explore other social networks LinkedIn •  LinkedIn is the premier business to business social network. •  Users’ profiles center around their professional resume and portfolio.
    • #LikeableWebinar   LinkedIn Explore other social networks Pros: ●  B2B optimized ●  Active & engaged audience ●  Rich content opportunities ●  Focused on professionals Cons: ●  Smallest audience ●  Content search is less viable ●  Less consumer focused ●  Ads more expensive
    • #LikeableWebinar   Hypertarget on LinkedIn Explore other social networks
    • #LikeableWebinar   Explore other social networks Instagram •  Instagram is owned by Facebook and their photos and videos are fully optimized for Facebook’s website.
    • #LikeableWebinar   Instagram Explore other social networks Pros: ●  Purely visual ●  Hashtag marketing Cons: ●  Challenging to less visual SMB’s ●  Mobile only ●  No ads
    • #LikeableWebinar   3.Generate Amazing And Shareable Content
    • #LikeableWebinar   Shareable Content Share is the new like!
    • #LikeableWebinar   Encourage shares to increase organic reach Shareable Content
    • #LikeableWebinar   Download today at storytellit.com Use storytellit A FREE social media management tool •  Mad Libs style ideas •  Trending articles •  Resonating pictures •  Easily share content on Facebook, Twitter and LinkedIn Shareable Content
    • #LikeableWebinar   How Likeable Can Help
    • #LikeableWebinar   Offline Marketing Solution To Turn Customers Into Fans
    • #LikeableWebinar   Content Scheduled And Managed For You
    • #LikeableWebinar   Monthly Advertising Done For You Boost lead generating content
    • #LikeableWebinar   Refer a Friend Website
    • #LikeableWebinar   Schedule a FREE consultation with us in the next 48 hours! Email learnmore@likeablelocal.com or call 212-359-4347 Use secret code “webinar18” to waive the set up and training fee of $199! Special offer!
    • #LikeableWebinar   Thank You and Grand Prize Winner CONTACT Dave Kerpen TWITTER @davekerpen EMAIL Dave@likeable.com PHONE 212-359-4347 Questions?