Why It Pays To Be    Likeable           TEDxSetonHall            April 21, 2012  @DaveKerpen, CEO, @LikeableMedia      Aut...
Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot mak...
Listen First, And Never Stop Listening                                         #Likeable #TEDxSHU
Responsiveness Is Not A Choice                                 #Likeable #TEDxSHU
#Likeable #TEDxSHU
Respond To Positive Comments TooIn Your Unique Brand Voice                                   #Likeable #TEDxSHU
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”                                              #Likeabl...
Provide Value           10% Off = Marketing           50% Off = Value           100% Off = Loyal customer for life        ...
Surprise & Delight• Incentivized fans to take action• Created meaningful engagement  leading to an increase in sales    • ...
Don’t Sell—Compel Customers to Buy                                     #Likeable #TEDxSHU
A Likeable Brand                   #Likeable #TEDxSHU
Thank You!Feedback/Grand Prize          @DaveKerpen      FB.com/LikeableMedia         @LikeableMedia       dave@likeable.c...
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Dave Kerpen TEDx at Seton Hall

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Dave Kerpen TEDx at Seton Hall

  1. 1. Why It Pays To Be Likeable TEDxSetonHall April 21, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #TEDxSHU
  3. 3. Listen First, And Never Stop Listening #Likeable #TEDxSHU
  4. 4. Responsiveness Is Not A Choice #Likeable #TEDxSHU
  5. 5. #Likeable #TEDxSHU
  6. 6. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #TEDxSHU
  7. 7. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #TEDxSHU
  8. 8. Provide Value 10% Off = Marketing 50% Off = Value 100% Off = Loyal customer for life #Likeable #TEDxSHU
  9. 9. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #TEDxSHU
  10. 10. Don’t Sell—Compel Customers to Buy #Likeable #TEDxSHU
  11. 11. A Likeable Brand #Likeable #TEDxSHU
  12. 12. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com 212-660-2458
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