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Dave Kerpen TEDx at Seton Hall

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  • 1. Why It Pays To Be Likeable TEDxSetonHall April 21, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. Social Media Realities• Social media is not free• Social media will not bring you instant results• Social media cannot make up for a bad product or service #Likeable #TEDxSHU
  • 3. Listen First, And Never Stop Listening #Likeable #TEDxSHU
  • 4. Responsiveness Is Not A Choice #Likeable #TEDxSHU
  • 5. #Likeable #TEDxSHU
  • 6. Respond To Positive Comments TooIn Your Unique Brand Voice #Likeable #TEDxSHU
  • 7. The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You” #Likeable #TEDxSHU
  • 8. Provide Value 10% Off = Marketing 50% Off = Value 100% Off = Loyal customer for life #Likeable #TEDxSHU
  • 9. Surprise & Delight• Incentivized fans to take action• Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #TEDxSHU
  • 10. Don’t Sell—Compel Customers to Buy #Likeable #TEDxSHU
  • 11. A Likeable Brand #Likeable #TEDxSHU
  • 12. Thank You!Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com 212-660-2458