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Creating Winning Facebook Marketing Strategies
 

Creating Winning Facebook Marketing Strategies

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Creating Winning Facebook Marketing Strategies Building, Engaging, & Monetizing

Creating Winning Facebook Marketing Strategies Building, Engaging, & Monetizing

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    Creating Winning Facebook Marketing Strategies Creating Winning Facebook Marketing Strategies Presentation Transcript

    • Creating Winning Facebook Marketing Strategies
      Building, Engaging, & Monetizing
      Dave Kerpen
    • Agenda (In US EST):
      11.55 – 12 pm
      Introduction
      12 pm – 12.40
      Dave Kerpen Presentation
      12:40 – 12:45
      Facebook Program Update
      12:45 – 1 pm
      Attendee Q&A
    • What’s In Store:
      • 8 Ways to Succeed on Facebook
      • 5 Brands Succeeding on Facebook
      • What’s New on Facebook
    • Warnings AboutFacebook:
      Social media is not free.
      Social Media will not bring you instant results.
      Social media cannot make up for a bad product or service.
    • Like is the New Link
    • It’s Not About You…
    • 8 Ways to Succeed on Facebook
    • 1. listen first and never stop listening
    • 2. think – and act – like your customer
    • 3. compel your customers to be your first fans
    • 4. respond quickly to all bad comments
    • 5. respond to good comments too
    • 6. share stories
      (they’re your social currency)
    • 7. inspire your customers to share stories
    • 8. use facebook ads for greater impact
    • 5 Brands Succeeding on Facebook
    • 1. The Pampered Chef*
      *Likeable client
    • Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to “like” your Facebook page first.
    • 2. restaurant.com*
      *Likeable client
    • Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.
    • 3. Oreo
    • Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform.
    • 4.Vitamin Water
    • Lesson: Find the resources to respond to your fans questions and inquiries.
    • 5. Boloco
    • Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors.
    • What’s New on Facebook
    • Groups
    • Questions
    • Video Chat
    • Thank You/ Grand Prize/ I Love Feedback
      likeable.com
      likeablebook.com
      Engage with me @DaveKerpen on Twitter
      Ask us questions @
      Facebook.com/LikeableMedia
      Or, email me anytime dave@likeable.com