Social Media Meets Word of Mouth

Social Media Meets Word of Mouth: An Exclusive Interview with Andy Sernovitz Friday, April 20, 2012 @sernovitz @DaveKerpen#WOMBook

Andy Sernovitz • CEO of SocialMedia.org • Author of Word of Mouth Marketing • Taught at Northwestern University and the Wharton School of Business#WOMBook

Dave Kerpen • CEO of Likeable Media • Author of Likeable Social Media • Has been featured on ABC World News Tonight, BBC, and the New York Times#WOMBook

What Is Word of Mouth Marketing? 1. Giving people a reason to talk about you. 2. Making it easier for that conversation to take place.#WOMBook

Word of mouth beats advertising. You’re only as good as your customers say you are.#WOMBook

You never know what starts the word of mouth, so try a lot of things.#WOMBook

Help your talkers look great. Give them the tools to tell your story.#WOMBook

It’s not about marketing, it’s about making your best fans feel important.#WOMBook

Great service always starts a conversation, and new business always follows.#WOMBook

Take advantage of every opportunity to give people a reason to talk.#WOMBook

Find a multiplier: how do you start 10 conversations instead of one?#WOMBook

Choose To Be Good#WOMBook

Learn to be a great word of mouth marketer and get great bonuses! Pre-order at wordofmouthbook.com. Use discount code THANKSLIKEABLE.#WOMBook

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Social Media Meets Word of Mouth

by Dave Kerpen

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