The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture
Why I Focus On Culture
Why You Should Focus On Culture
How To Build Culture
“ Judge a man by his questions rather than by his answers.”
3 Questions That Changed My Life
What’s been driving you?
What would you do if you knew you couldn’t fail? What problem is worthy of your life?
The Problem Worthy Of My Life Source: World Database of Happiness and Penn World Tables.
I’m Not Alone
“ The gross national product ... measures everything, in short, except that which makes life worthwhile."
- Robert F. Kennedy Address, University of Kansas, March 18, 1968
How Of Happiness Source: The How of Happiness by Sonja Lyubomirsky
Strong Culture -> Success Indexed Growth, 1926 - 1994 Source: Built to Last: Successful Habits of Visionary Companies.
Let’s Start Asking Better Questions
“ I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.”
It’s All About The How And Why
The Values-Driven Startup
… operates according to a set of clearly-defined values, aligned with an inspiring vision and strategy, that drive people’s behaviors and decisions everyday.
Inspiring Vision Nourishing people’s lives, everywhere, every day. To organize the world’s information and make it universally accessible and useful. To be the most powerful one-stop shop to connect people with the wonders of modern technology. To meaningfully increase the level of well-being in the world. awesome culture
Effective Strategy / Objectives
How will we create a defensible advantage in our market?
What specifically will we do and by when?
Effective Strategy / Objectives Land a man on the Moon and return him safely to the Earth by the end of the decade. - John F. Kennedy, May 25, 1961
What are the qualities of the best co-workers you’ve ever had?
What values allow us to thrive as a team?
What values enable us to win in our market?
Core Values • Contribute positively to our communities and our environment.
Impact / Make A Difference / Helping Others
Hard work / Hustle
Embrace Change / Adaptability
Innovation / Creativity
Team Comes First / Company First
Intelligence / Judgment
Communication / Transparency / Honesty
Courage / Boldness / Action
Passion / Inspiration
Trust / Respect
Customer-Focus / Delight Users
Act Like An Owner
Persistence / Follow-through
High Standards / Excellence
Fun / Playful
Scrappy / Resourceful / Doer
Caring / Kindness
Risk-Taking / Fail Fast
Optimism / Positivity
Speed / Efficiency
Authenticity / Genuine
Defining Company Values Founder’s Personal Values Market Leadership Team Happiness
What do I most value?
Which values allow us to thrive as a team?
Which values enable us to win in our market?
Clarifying Personal Values Founder’s Personal Values
What values have driven my best and most important decisions so far?
What values were honored during my peak experiences?
What do I value about the most important people in my life?
Defining Company Values Founder’s Personal Values Market Leadership Team Happiness Hard work Fun Caring Risk-taking Service Creativity Relaxation Natural beauty
Defining Company Values Founder’s Personal Values Market Leadership Team Happiness 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 1. Deliver WOW Through Service
What behaviors best embody these values at our company?
How will we know when we’re honoring our values?
Observable Behaviors Honesty You are known for candor and directness You are non-political when you disagree with others You only say things about fellow employees you will say to their face You are quick to admit mistakes
Observable Behaviors “ You can’t talk your way out of problems you behaved your way into.” - Joel Peterson, Chairman of JetBlue
What practices, tactics and routines best align with and reinforce our values?
How will we hold ourselves accountable to our values?
Key Organizational Practices
Key Metrics Value Key Metric Delight users NPS, User feedback score Speed Length of product cycles Efficiency Productivity of meetings
How To Build A Values-Driven Startup
Observable Behaviors that embody these values
Effective Strategy with clear, measurable objectives Core Values that align with vision and strategy Organizational Practices , tactics and routines that align with the strategy and values. Inspiring Vision for success static dynamic Key Metrics that that align with the strategy and reflect the values.
Build companies that not only make you rich, but also enrich peoples’ lives.