Martin Coulthard of BEN's talk on Strategic advantage

2. winning finding the competitive advantage Martin Coulthard Bath & Bristol Enterprise Network Science City Bristol 3 February 2011

5. 3 levels

9. where is the edge? kinds of competitive advantage A. formal intellectual property rights innovation! B. other approaches to IP protection C. other opportunities intellectual property protection

12. C. other opportunities product or service team market funding strategy know how unique skills hard work passion culture quality first to market cost structure 'sticky' products brand / reputation / trust choice of market segment / focus control of routes to market domination of target market segment pricing size funding complexity / difficulty design / user experience object of desire ‘ the whole product’

19. Ash Maurya business model canvas – document the hypothesis

20. Ash Maurya business model canvas – document the hypothesis