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Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
Prod lab week one 10 11
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Prod lab week one 10 11

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Transcript

  • 1. MA Media Suite - Production Lab
  • 2. Production Lab
    • Towards the MA by Practice
    • Example of a Lab project
    • How we will organise ourselves
  • 3. About Me
    • Prince2 Practitioner (till 2013)
    • Project Manager
    • - Digital Central £1.3m / KTP
    • Bid writer
    • - Project Management Plans
  • 4. MA by Practice
    • Plan and implement an appropriate production project.
    • Utilise a knowledge and critical understanding of professional conventions and possible innovations.
    • Solve contemporary problems of professional practice.
    • Deal creatively with complex issues.
  • 5. MA by Practice
    • Critically evaluate project products and processes
    • Communicate their conclusions clearly to specialist and non-specialist audiences
    • Reflect and evaluate
  • 6. Towards the MA by Practice
    • Production Lab
    • … a stepping stone to MA by Practice
      • Testing stuff out
      • Space to get things wrong
      • Emphasis on process and critical reflection
  • 7. Organising yourself
    • Undertake a placement
      • spend time in an organisation
    • Work on a ‘live’ brief
      • produce professional work for a client
    • Work on an industry-focused project
      • Create a project related to your sector
  • 8. Organising yourself
    • Group work:
    • Collaborate across awards
    • Managing collaboration offers rich area for discussion
  • 9. Phase 1: Audit
    • What have you learnt so far on the course?
    • How can you apply that to a new project?
    • Submit an idea for a project
  • 10. Phase 2: Experiment
    • How can I use my skills to innovate?
    • How can I create a lab for myself?
    • It shouldn’t matter if things go wrong.
  • 11. Phase 3: Consolidation
    • How can I learn from what I did?
    • How can I apply it in a bigger project context?
    • How can I articulate this to my peers and to industry?
  • 12. Timetable
    • Feb 7 th – Phase 1
    • Feb 21 st – Phase 2
    • 3 rd May – Phase 3
    • May 18th – Lab conference
    T utorials Meetings Lectures Workshops
  • 13. Assessment
    • Lab report and evaluation (60% 20th May 2011)
      • Project Initiation Document
      • Highlight reports
      • Blog posts
      • Poster
      • Evaluation
    • Proposal for a MA by Production (40% 3rd June 2011)
  • 14. What’s your lab?
  • 15. Bournville is my lab
    • http://bournvillevillage.com
  • 16. Bournville is my lab
    • Undertake an industry placement
    • Work on a live brief from an industry client
    • Develop an industry-focused project
  • 17. Project summary
    • “ Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable”
  • 18. Context
    • Lots of debate about ‘hyperlocal’ (research)
    • Different Models (examples)
  • 19. Objectives
    • Experiment with different media
    • Make an attempt to get readers more involved
    • Create a clear editorial stance for the blog
  • 20. Project Approach
    • Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE)
    • Create ‘packages’ of work with clear deliverables
  • 21. Partners
    • Yes. Two undergraduate students.
  • 22. Risks
    • My day job gets in the way.
    • A stronger editorial style puts readers off.
    • Mitigation:
    • Work as a team.
    • Consult locals before publication.
  • 23. Experimenting & reflecting
    • Use bournvillevillage.com for experimenting
    • Use daveharte.com for reflecting
  • 24. SUCCESS
  • 25. Gritty Bournville
    • Applied new skills (Google maps)
    • Innovated around user needs
    • Took a current issue (data re-use)
    • Reflection and discussion with peers
    • http://daveharte.com/bournville/data-is-the-new-grit/
    • 10 comments
    • Wide-ranging debate
    • Linked from other blogs
  • 26. FAIL
  • 27. Cadbury takover
    • Applied new skills (aggregating content, covering ‘live’ event)
    • Identified gap (no-one else ‘live-blogging’)
    • Failed to understand event-blogging
    • Failed to understand the story
    • Failed to engage readers (stats)
  • 28. Overall:
    • Reflect on my success/failure and consider:
      • How do I make this blog a sustainable hyperlocal news blog for Bournville?
      • How do I ensure that it continues to innovate going forward? (examples + strategy)
      • How do I get it noticed by industry?
  • 29. How we’re organised
    • You’re responsible for each others’ projects
  • 30. How we’re organised: Project Board Project Manager(s) Programme Management m e and tutors o ther students you
  • 31. How we’re organised: Purple Red Yellow Brown Green Blue Black Orange R esponsible for 5 or 6 S tudents each
  • 32. How we’re organised: Issue Log Highlight Reports progress concerns
  • 33. Highlight report
    • Let project board know what’s happening with the project. What’s changing on it:
    • Project status:
    • Produced x amount of stories. Cadbury takeover increasing attention.
  • 34. Highlight report
    • What you’re going to do next
    • Try using video
    • Avoid standard news reporting style
    • Issue Log
    • Failing to engage a team - out of scope
    • Difficulty in identifying an editorial stance - need tutor support
  • 35. Reporting
    • Student progress reported to me through project boards
    • Project boards there to help and support individual students
    • Tutors available to shape ideas and give advice
  • 36. Next steps
    • Project boards meet and organise
    • Get in touch with students
    • Decide on how you will deal with submissions
  • 37. Summary
    • Module is project based
    • You decide the context
    • Your fellow students are in charge
    • They report about you to me
    • Room to innovate, room to fail
    • But lots of learning along the way
  • 38. Task
    • In your Project Board groups:
      • Look at last year’s posters
      • Feedback to class on useful points
  • 39. For next week
    • Project boards to audit your students’ skills
    • Decide on a suitable form for the audit
    • Email or meet with them to ask for the audit
    • Student to report back to Project Board by Friday 3pm
    • [email_address]

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