Navigating a disrupted market


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  • Overview Fujitsu Fujitsu is a Japanese IT product and services companies headquartered in Tokyo. The third largest IT companies in the world in fact, with revenues in the $50B range and employing around 170,000 people globally. Fujitsu America is headquartered in Sunnyvale, CA. We have a green data center and host our NA cloud here. It is one of the 6 locations around the world that host our Global Cloud Platform. Stop by our booth, search for us on utube or request a tour of our DC.This is an event about cloud leadership and I’m here to share Fujitsu’ perspective on Cloud – a sort of view from the bridge (combining global and NA perspectives) if you will..I’ll cover four things:Fujitsu view on what cloud means --- we believe Cloud is NOT about technology it is about VALUESecondly I’ll share Our customers perspectivesThen the Cloud Provider View & the challenges that we face in responding to this major industry changeCloud is a change in the way IT creates value. Cloud is not a technology refresh. Cloud is a game changer.Major change involves tension and debate. The world in which cloud is the norm will be very different for today’s suppliers and consumers. Fujitsu recognises this shift and is heavily invested – over $2B invested in the last 2 years.We’ll talk more about thatFinally we’ll wrap this up with a peak at Fujitsu Cloud vision
  • Key messages Today we are at the crossover point of two ‘eras’ of ITA value shift is taking place between lower timeline (mostly in past) and the upper timeline (mostly in future)PC era was about striving for increased efficiency (consolidation, more for less etc.), Cloud era is about business mobility (IT that responds dynamically to business need)Individual workloads move up these timelines over timeAt some point a workload will jump across – timing determined by the characteristics of the workloadInevitably there will be a hybrid set to manageNote the position of private cloud
  • Navigating a disrupted market

    1. 1. Navigating a disrupted market: the view from the bridge<br />Jody Little, VP Cloud Portfolio, Fujitsu America<br />David Gentle, Lead Analyst Fujitsu Global CTO office<br />June 21st 2011<br />
    2. 2. Is cloud blurred beyond recognition?<br />
    3. 3. Low cost, commoditised services<br />Exploiting massive scale<br />Pay per use<br />Eliminate redundant capacity<br />Cloud value <br />Increasing business agility<br /><ul><li>Stop and start services instantly
    4. 4. Dynamically scale up and down
    5. 5. Innovate with new services</li></li></ul><li>Cloud 101<br />
    6. 6. The cloud paradigm shift<br />Cloud Computing Era<br />Service ecosystem<br />Business Services<br />Marketplaces<br />SaaS<br />(IaaS, PaaS)<br />Increasing business mobility<br />Value Shift<br />Workload jump<br />Value<br />Hybrid environment<br />Increasing efficiency<br />Private Cloud<br />Virtualised Apps<br />Enterprise Apps<br />Client / Server Computing Era<br />Personal Apps<br />Time<br />
    7. 7. Workload characteristics<br />Risk profile<br />Functional requirements<br />Non functional requirements<br />Where in investment lifecycle?<br />Dependencies (a ‘Jenga’ effect?)<br />Payload type (IaaS, SaaS, etc.)<br />People / manual aspects<br />Cloud Accelerator Toolkit<br />Rapid workload analysis<br />19 questions<br />Cloud Workbench<br />In depth analysis of workload portfolio<br />Making the jump<br />Customer Perspective<br />
    8. 8. We are discovering three types of customer<br />‘Amazon with an SLA’<br />Quiet adopter<br />Virtualisation<br />
    9. 9. This is a big challenge<br />New relationships & new ways of working<br />Existing, adapting, emerging customers<br />High investment & risks<br />Global services, global WAN, global platforms<br />
    10. 10. We are seeing new opportunities<br />
    11. 11. Business without borders – our vision<br />
    12. 12. Today, tension…<br />I ♥ cloud<br />I h8 cloud<br />
    13. 13. Tomorrow, an exciting future<br />