The Ethics Of Social Media PR

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Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

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Transcript

  • 1. The Ethics of Social Media PR Talk Is Cheap November 12, 2008
  • 2. Rule #1: Use common sense Rule #2: Follow rule #1
  • 3. IP
  • 4.
    • Astroturfing
    • Ghost Blogging
    • Online Personas
    • Wikipedia
  • 5. Astroturfing
  • 6.  
  • 7.  
  • 8. Ghost blogging
  • 9.  
  • 10. online persona
  • 11.  
  • 12. Wikipedia
  • 13.  
  • 14.  
  • 15. WikiScanner.virgil.gr
  • 16.  
  • 17.  
  • 18.
    • Suggest changes via the ‘Discussion’ page
    • Maintain N eutral P oint O f V iew
    • Follow the established process for creating new articles
    • Don’t attack others
  • 19.
    • Michael O’Connor Clarke [email_address] (416) 515-7517 x 245 michaelocc.com twitter.com/michaelocc
    • Dave Fleet [email_address] (416) 515-7517 x 232 davefleet.com twitter.com/davefleet
    Questions?