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The Ethics Of Social Media PR

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Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

Published in Business , Technology
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Transcript

  • 1. The Ethics of Social Media PR Talk Is Cheap November 12, 2008
  • 2. Rule #1: Use common sense Rule #2: Follow rule #1
  • 3. IP
  • 4.
    • Astroturfing
    • Ghost Blogging
    • Online Personas
    • Wikipedia
  • 5. Astroturfing
  • 6.  
  • 7.  
  • 8. Ghost blogging
  • 9.  
  • 10. online persona
  • 11.  
  • 12. Wikipedia
  • 13.  
  • 14.  
  • 15. WikiScanner.virgil.gr
  • 16.  
  • 17.  
  • 18.
    • Suggest changes via the ‘Discussion’ page
    • Maintain N eutral P oint O f V iew
    • Follow the established process for creating new articles
    • Don’t attack others
  • 19.
    • Michael O’Connor Clarke [email_address] (416) 515-7517 x 245 michaelocc.com twitter.com/michaelocc
    • Dave Fleet [email_address] (416) 515-7517 x 232 davefleet.com twitter.com/davefleet
    Questions?