The Ethics of Social Media PR PodCamp Toronto 2009
Rule #1:  Use common sense Rule #2:  Follow rule #1
IP
<ul><li>Astroturfing </li></ul><ul><li>Ghost Blogging </li></ul><ul><li>Online Personas </li></ul><ul><li>Wikipedia </li><...
Wikipedia
 
 
WikiScanner.virgil.gr
 
 
<ul><li>Suggest changes via the ‘Discussion’ page </li></ul><ul><li>Maintain  N eutral  P oint  O f  V iew </li></ul><ul><...
Ghost  blogging
 
Astroturfing
 
 
online persona
 
Questions? <ul><li>[email_address] </li></ul><ul><li>(416) 515-7517 x332 </li></ul><ul><li>twitter.com/davefleet </li></ul>
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The Ethics Of Social Media PR

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Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009

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  • The Ethics Of Social Media PR

    1. 1. The Ethics of Social Media PR PodCamp Toronto 2009
    2. 2. Rule #1: Use common sense Rule #2: Follow rule #1
    3. 3. IP
    4. 4. <ul><li>Astroturfing </li></ul><ul><li>Ghost Blogging </li></ul><ul><li>Online Personas </li></ul><ul><li>Wikipedia </li></ul>
    5. 5. Wikipedia
    6. 8. WikiScanner.virgil.gr
    7. 11. <ul><li>Suggest changes via the ‘Discussion’ page </li></ul><ul><li>Maintain N eutral P oint O f V iew </li></ul><ul><li>Follow the established process for creating new articles </li></ul><ul><li>Don’t attack others </li></ul>
    8. 12. Ghost blogging
    9. 14. Astroturfing
    10. 17. online persona
    11. 19. Questions? <ul><li>[email_address] </li></ul><ul><li>(416) 515-7517 x332 </li></ul><ul><li>twitter.com/davefleet </li></ul>
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