The Ethics Of Social Media PR

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    The Ethics Of Social Media PR - Presentation Transcript

    1. The Ethics of Social Media PR PodCamp Toronto 2009
    2. Rule #1: Use common sense Rule #2: Follow rule #1
    3. IP
      • Astroturfing
      • Ghost Blogging
      • Online Personas
      • Wikipedia
    4. Wikipedia
    5.  
    6.  
    7. WikiScanner.virgil.gr
    8.  
    9.  
      • Suggest changes via the ‘Discussion’ page
      • Maintain N eutral P oint O f V iew
      • Follow the established process for creating new articles
      • Don’t attack others
    10. Ghost blogging
    11.  
    12. Astroturfing
    13.  
    14.  
    15. online persona
    16.  
    17. Questions?
      • [email_address]
      • (416) 515-7517 x332
      • twitter.com/davefleet

    + Dave FleetDave Fleet, 8 months ago

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