The Ethics Of Social Media PR
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The Ethics Of Social Media PR

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Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009

Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009

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The Ethics Of Social Media PR Presentation Transcript

  • 1. The Ethics of Social Media PR PodCamp Toronto 2009
  • 2. Rule #1: Use common sense Rule #2: Follow rule #1
  • 3. IP
  • 4.
    • Astroturfing
    • Ghost Blogging
    • Online Personas
    • Wikipedia
  • 5. Wikipedia
  • 6.  
  • 7.  
  • 8. WikiScanner.virgil.gr
  • 9.  
  • 10.  
  • 11.
    • Suggest changes via the ‘Discussion’ page
    • Maintain N eutral P oint O f V iew
    • Follow the established process for creating new articles
    • Don’t attack others
  • 12. Ghost blogging
  • 13.  
  • 14. Astroturfing
  • 15.  
  • 16.  
  • 17. online persona
  • 18.  
  • 19. Questions?
    • [email_address]
    • (416) 515-7517 x332
    • twitter.com/davefleet