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PodCamp Toronto - Measuring Social Media
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PodCamp Toronto - Measuring Social Media



Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009

Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009



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PodCamp Toronto - Measuring Social Media PodCamp Toronto - Measuring Social Media Presentation Transcript

  • Measuring Social Media: Measuring what’s important to you Getting Started
  • Why does monitoring matter?
  • What’s your target?
  • Four steps to monitoring Find, Measure, Analyse, Act
  • Find Search/Monitor
  • Remember the timescales Ongoing Periodic
  • Free tools Professional tools
  • Layers Free Tools Human Data Professional Tools
  • The noise never stops
  • Measure The right metrics
  • Four Things to Measure
    • Flow
    • Content
    • Creators
    • Community
  • Measuring Flow
    • You/your market
    • Issues
  • Measuring Content
    • Inclusion
    • Sentiment
    • SERP
    • Relevance
    • Messages
    • Prominence
  • Creators
    • Influence
    • Engagement
    • Persistence
  • Community
  • Measure what matters to you
  • Analysis Asking the right questions
  • Filtering
  • What does it mean to you?
  • 27 classifications of discussion
    • Acknowledging receipt of information
    • Advertising something
    • Answering a question
    • Asking a question
    • Augmenting a previous post
    • Calling for action
    • Disclosing personal information
    • Distributing media
    • Expressing agreement
    • Expressing criticism
    • Expressing support
    • Expressing surprise
    • Giving a heads-up
    • Responding to criticism
    • Giving a shout-out
    • Making a joke
    • Making a suggestion
    • Making an observation
    • Offering a greeting
    • Offering an opinion
    • Putting out a wanted ad
    • Rallying support
    • Recruiting people
    • Showing dismay
    • Soliciting comments
    • Soliciting help
    • Starting a poll
    Source: KDPaine & Partners
  • Action What to do?
  • What to do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others? RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from Air Force Web Posting Response Assessment
  • Constant
  • Daily
  • Periodic
  • Rinse and Repeat
  • You’re still here?? Thank you!
    • Questions?
    • e: [email_address]
    • t: 416-515-7517 x332
    • w: http://davefleet.com
    • twitter.com/ davefleet