Measuring Social Media: Measuring what’s important to you Getting Started
 
Why does monitoring matter?
What’s your  target?
Four steps to monitoring Find, Measure, Analyse, Act
Find Search/Monitor
Remember the  timescales Ongoing Periodic
 
Free  tools Professional    tools
Layers Free Tools Human Data Professional Tools
 
The noise never stops
Measure The right metrics
Four Things to Measure <ul><li>Flow </li></ul><ul><li>Content </li></ul><ul><li>Creators </li></ul><ul><li>Community </li>...
Measuring   Flow <ul><li>You/your market </li></ul><ul><li>Issues </li></ul>
 
Measuring   Content <ul><li>Inclusion </li></ul><ul><li>Sentiment </li></ul><ul><li>SERP </li></ul><ul><li>Relevance </li>...
Creators <ul><li>Influence </li></ul><ul><li>Engagement </li></ul><ul><li>Persistence </li></ul>
Community
 
Measure what matters to you
Analysis Asking the right questions
Filtering
What does it mean to you?
27 classifications of  discussion <ul><li>Acknowledging receipt of information </li></ul><ul><li>Advertising something </l...
Action What to do?
What to  do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others?  RAGER Is the posting a...
Constant
Daily
Periodic
Rinse  and  Repeat
You’re   still here?? Thank you! <ul><li>Questions? </li></ul><ul><li>e:  [email_address] </li></ul><ul><li>t:  416-515-75...
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PodCamp Toronto - Measuring Social Media

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Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009

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  • Transcript of "PodCamp Toronto - Measuring Social Media"

    1. 1. Measuring Social Media: Measuring what’s important to you Getting Started
    2. 3. Why does monitoring matter?
    3. 4. What’s your target?
    4. 5. Four steps to monitoring Find, Measure, Analyse, Act
    5. 6. Find Search/Monitor
    6. 7. Remember the timescales Ongoing Periodic
    7. 9. Free tools Professional tools
    8. 10. Layers Free Tools Human Data Professional Tools
    9. 12. The noise never stops
    10. 13. Measure The right metrics
    11. 14. Four Things to Measure <ul><li>Flow </li></ul><ul><li>Content </li></ul><ul><li>Creators </li></ul><ul><li>Community </li></ul>
    12. 15. Measuring Flow <ul><li>You/your market </li></ul><ul><li>Issues </li></ul>
    13. 17. Measuring Content <ul><li>Inclusion </li></ul><ul><li>Sentiment </li></ul><ul><li>SERP </li></ul><ul><li>Relevance </li></ul><ul><li>Messages </li></ul><ul><li>Prominence </li></ul>
    14. 18. Creators <ul><li>Influence </li></ul><ul><li>Engagement </li></ul><ul><li>Persistence </li></ul>
    15. 19. Community
    16. 21. Measure what matters to you
    17. 22. Analysis Asking the right questions
    18. 23. Filtering
    19. 24. What does it mean to you?
    20. 25. 27 classifications of discussion <ul><li>Acknowledging receipt of information </li></ul><ul><li>Advertising something </li></ul><ul><li>Answering a question </li></ul><ul><li>Asking a question </li></ul><ul><li>Augmenting a previous post </li></ul><ul><li>Calling for action </li></ul><ul><li>Disclosing personal information </li></ul><ul><li>Distributing media </li></ul><ul><li>Expressing agreement </li></ul><ul><li>Expressing criticism </li></ul><ul><li>Expressing support </li></ul><ul><li>Expressing surprise </li></ul><ul><li>Giving a heads-up </li></ul><ul><li>Responding to criticism </li></ul><ul><li>Giving a shout-out </li></ul><ul><li>Making a joke </li></ul><ul><li>Making a suggestion </li></ul><ul><li>Making an observation </li></ul><ul><li>Offering a greeting </li></ul><ul><li>Offering an opinion </li></ul><ul><li>Putting out a wanted ad </li></ul><ul><li>Rallying support </li></ul><ul><li>Recruiting people </li></ul><ul><li>Showing dismay </li></ul><ul><li>Soliciting comments </li></ul><ul><li>Soliciting help </li></ul><ul><li>Starting a poll </li></ul>Source: KDPaine & Partners
    21. 26. Action What to do?
    22. 27. What to do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others? RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from Air Force Web Posting Response Assessment
    23. 28. Constant
    24. 29. Daily
    25. 30. Periodic
    26. 31. Rinse and Repeat
    27. 32. You’re still here?? Thank you! <ul><li>Questions? </li></ul><ul><li>e: [email_address] </li></ul><ul><li>t: 416-515-7517 x332 </li></ul><ul><li>w: http://davefleet.com </li></ul><ul><li>twitter.com/ davefleet </li></ul>

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