Reaching 100s of milllions at WWF
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Reaching 100s of milllions at WWF

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The #futureof WWF is using digital channels to reach 100s of milllions people around the world congregating around the digital campfires by David Drodge, Head of Digital

The #futureof WWF is using digital channels to reach 100s of milllions people around the world congregating around the digital campfires by David Drodge, Head of Digital
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  • http://www.stevefogg.com/2012/09/28/why-social-media-is-the-digital-campfire-of-today/
  • *50% of signatures came from Social Media for the International and country petitionsexceptwheretheyhadtheirownplatform (US, UK, Germany)
  • Last monthisFeb 18 to Mar 17 2013
  • N.O.,Celebrities, & Avaaz!

Reaching 100s of milllions at WWF Reaching 100s of milllions at WWF Presentation Transcript

  • March 2013
  • …making our stories, their stories around the digital campfire…
  • …asking them to like, share, retweet & sign the petition… 620,000 Signatures on the WWF petition worldwide 23 Versions 15 Languages 50% from Social Media* March 2013
  • Channel & Language
  • Social Media – Facebook & Twitter FB TW 3:1 ratio of call to action on Facebook vs. Twitter TW FB 10:1 the petition vs. Normal call to action
  • Social Media – Facebook & Twitter: WWF Network & Earth Hour Facebook Up 1.5M to 4.5M Twitter Up 1M+ to 2M+
  • Twitter Outplacing Benchmark NGOs
  • Impressions Facebook Constantly Changing… Posting Type
  • …with a LOT of help from our friends…
  • …and to our supporters – thanks to YOU! 1.6M signatures total Post reached 500,000 people on Facebook – almost 50% of our total fans
  • The campiagn has focussed the digital team… • Lead global the campaign through social platforms and Panda.org • Editoral calendar of activity + timely posts • International social media controlled centrally • Digital team gather, work with, and spread best practice throughout the network including great content (posts, infographics, video, and pictures). • …this includes the maintenance of the image database
  • RE-CAP •Thai Ivory Ban Petition – 1.6 M signatures •Social media footprint – 6.5 M footprint •Digital team – global campaign & content re-use working together!
  • QR codes on business cards: showing people we’re available on mobile…
  • Keep the Digital Campfires burning!