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Designing With Vision

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  • 1. Designing with Vision Dave Cortright Interaction Designer
  • 2. I am a designer.
  • 3. However, I am not just a designer.
  • 4. I am a problem solver.
  • 5. solution problem
  • 6. solution problem
  • 7. problem solution
  • 8. problem solution The best thing you can do for any project: Separate the problem from the solution. Or said another way…
  • 9. First define the problem, Then design a solution.
  • 10. The “Money” Slide First define the problem, Then design a solution. If you walk away with nothing else from these slides, remember this.
  • 11. Defining the problem is the most important task for any project.
  • 12. Defining the problem is more important than designing a solution.
  • 13. If I had 20 days to solve a problem, I would take 19 days to define it. —Albert Einstein
  • 14. Imagine taking a vacation.
  • 15. Would you get in your car and just start driving?
  • 16. If you did, you’d eventually look up & find yourself here.
  • 17. Nowhere.
  • 18. If you don’t know where you’re going, how will you know when you arrive?
  • 19. The same is true for any design project.
  • 20. Great design doesn’t matter if you’re solving the wrong problem.
  • 21. A vision statement defines the problem.
  • 22. What makes a great vision?
  • 23. Focus on people.
  • 24. Give people what they want.
  • 25. People want outcomes.
  • 26. People do not want: · tools · artifacts · features · technology · cool · new
  • 27. People do not want a hammer.
  • 28. A hammer is just one of many possible ways to achieve the desired outcome.
  • 29. Don’t jump to solutions in the vision. There will be time for that during design.
  • 30. The final component of a great vision…
  • 31. Order the items in a stack-ranked list.
  • 32. Not everything can be top priority.
  • 33. 1.  Secure your own oxygen mask. 2.  Assist others.
  • 34. Sadly, if it came down to it… 1.  Secure your own oxygen mask. 2.  Assist others.
  • 35. So, a great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list
  • 36. 38 slides on product vision. What about design?
  • 37. Great vision leads to

 great design.
  • 38. Great design embodies the essence of the vision.
  • 39. From a well-crafted vision, the design simply, falls out.
  • 40. If this is the space of all possible design solutions…
  • 41. then every constraint you add…
  • 42. to your vision…
  • 43. further reduces the design space…
  • 44. until you are left with..
  • 45. A very manageable design space.
  • 46. It’s a space, not a point; There are multiple design solutions.
  • 47. But any design solution within this space is sufficient.
  • 48. And since the space is so small, finding a design solution is easy.
  • 49. And since the space is so small, finding a design solution is easy. > relatively
  • 50. Keep your design simple.
  • 51. Everything should be made as simple as possible, but no simpler. —Albert Einstein
  • 52. Simplify 1.  The simplest way to achieve simplicity is through thoughtful reduction. … 10.  Simplicity is about subtracting the obvious, and adding the meaningful. The Laws of Simplicity by John Maeda
  • 53. When in doubt, leave it out.
  • 54. Justify every pixel.
  • 55. Justify every interaction.
  • 56. A great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list and it leads to…
  • 57. A great design, which... Embodies the vision’s essence Is as simple as possible In summary, and suitable for printing…
  • 58. define the problem Great vision Focused on people Defined by outcomes they want Ordered in a stack-ranked list Great design design a solution Embodies the vision’s essence As simple as possible Dave Cortright http://davecortright.com davecortright@yahoo.com