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- 1. Designing with Vision Dave Cortright Interaction Designer
- 2. I am a designer.
- 3. However, I am not just a designer.
- 4. I am a problem solver.
- 5. solution problem
- 6. solution problem
- 7. problem solution
- 8. problem solution The best thing you can do for any project: Separate the problem from the solution. Or said another way…
- 9. First define the problem, Then design a solution.
- 10. The “Money” Slide First define the problem, Then design a solution. If you walk away with nothing else from these slides, remember this.
- 11. Defining the problem is the most important task for any project.
- 12. Defining the problem is more important than designing a solution.
- 13. If I had 20 days to solve a problem, I would take 19 days to define it. —Albert Einstein
- 14. Imagine taking a vacation.
- 15. Would you get in your car and just start driving?
- 16. If you did, you’d eventually look up & find yourself here.
- 17. Nowhere.
- 18. If you don’t know where you’re going, how will you know when you arrive?
- 19. The same is true for any design project.
- 20. Great design doesn’t matter if you’re solving the wrong problem.
- 21. A vision statement defines the problem.
- 22. What makes a great vision?
- 23. Focus on people.
- 24. Give people what they want.
- 25. People want outcomes.
- 26. People do not want: · tools · artifacts · features · technology · cool · new
- 27. People do not want a hammer.
- 28. A hammer is just one of many possible ways to achieve the desired outcome.
- 29. Don’t jump to solutions in the vision. There will be time for that during design.
- 30. The final component of a great vision…
- 31. Order the items in a stack-ranked list.
- 32. Not everything can be top priority.
- 33. 1. Secure your own oxygen mask. 2. Assist others.
- 34. Sadly, if it came down to it… 1. Secure your own oxygen mask. 2. Assist others.
- 35. So, a great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list
- 36. 38 slides on product vision. What about design?
- 37. Great vision leads to great design.
- 38. Great design embodies the essence of the vision.
- 39. From a well-crafted vision, the design simply, falls out.
- 40. If this is the space of all possible design solutions…
- 41. then every constraint you add…
- 42. to your vision…
- 43. further reduces the design space…
- 44. until you are left with..
- 45. A very manageable design space.
- 46. It’s a space, not a point; There are multiple design solutions.
- 47. But any design solution within this space is sufficient.
- 48. And since the space is so small, finding a design solution is easy.
- 49. And since the space is so small, finding a design solution is easy. > relatively
- 50. Keep your design simple.
- 51. Everything should be made as simple as possible, but no simpler. —Albert Einstein
- 52. Simplify 1. The simplest way to achieve simplicity is through thoughtful reduction. … 10. Simplicity is about subtracting the obvious, and adding the meaningful. The Laws of Simplicity by John Maeda
- 53. When in doubt, leave it out.
- 54. Justify every pixel.
- 55. Justify every interaction.
- 56. A great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list and it leads to…
- 57. A great design, which... Embodies the vision’s essence Is as simple as possible In summary, and suitable for printing…
- 58. define the problem Great vision Focused on people Defined by outcomes they want Ordered in a stack-ranked list Great design design a solution Embodies the vision’s essence As simple as possible Dave Cortright http://davecortright.com davecortright@yahoo.com

elmadboulymohamed705@gmail.com . thx for your help . regards