Why local authorities should be on Facebook

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Slides from a presentation I did for PSF on 30/4/09.

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Why local authorities should be on Facebook

  1. 1. Better engagement through Facebook How local authorities can maintain an effective presence in social networks
  2. 2. @davebriggs d@vebrig.gs www.davepress.net
  3. 3. Social networks 101
  4. 4. Focus on Facebook
  5. 5. Something changed…
  6. 6. Why have a presence?
  7. 7. Be where people are
  8. 8. What sort of presence?
  9. 9. a) as an organisation b) projects and campaigns c) as individuals
  10. 10. Types of presence
  11. 11. Profiles
  12. 12. T&Cs say only for real people Not good for organisations Maybe for individual officers - perhaps dedicated ‘work’ profile
  13. 13. Groups
  14. 14. Best for causes and campaigns Can message up to 5,000 members Minimal customisation
  15. 15. Pages
  16. 16. More appropriate for orgs More flexible Indexed by Google Can message all ‘fans’ No limits on numbers
  17. 17. Some numbers
  18. 18. (thanks, Liz) http://bit.ly/lgfbdata
  19. 19. As of January 2009, of 21 Council Facebook pages…
  20. 20. Average of 28 ‘fans’
  21. 21. Highest was Barnet with 199
  22. 22. Though well done Medway (97)
  23. 23. Lowest was 2 (and one of those was the person who set it up)
  24. 24. Vocabulary is an issue
  25. 25. Profiles are for ‘friends’ Groups are for ‘members’ Pages are for ‘fans’
  26. 26. You really do need to market these things (talk to Mr Canning about it)
  27. 27. Other people will be talking about your stuff and there is nothing you can do about it
  28. 28. 2,051 members
  29. 29. Actually, there is something you can do…
  30. 30. …listen
  31. 31. Another way
  32. 32. Applications
  33. 33. If it’s good enough for Gordon…
  34. 34. Much more flexibility No emotional commitment First step towards widgetisation
  35. 35. Summing up
  36. 36. Simon’s wrong I’m right
  37. 37. But please, think about what you are doing and why you are doing it
  38. 38. And tell people what you are doing!

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