Social media strategy workbook

1,510 views
1,404 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,510
On SlideShare
0
From Embeds
0
Number of Embeds
77
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media strategy workbook

  1. 1. Learning Pool Social Media Strategy Seminar1. BackgroundItʼs important to set out the background to your strategy - an overview introducing why it matters and how it affects your organisation.Write some short notes below which cover the important elements for you. Background This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.
  2. 2. Learning Pool Social Media Strategy Seminar2. ObjectivesSetting achievable objectives are vital for a successful strategy. Why are you using social media? What do you hope to get out of it?What are you expecting those you will engage with to actually do?Note down your objectives below. # Objective Description 1 2 3 4 5 This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.
  3. 3. Learning Pool Social Media Strategy Seminar3. ImplementationThe who, what, where, why and how of your strategy. We talk people, process and technology! Tool Purpose Content Regularity This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.
  4. 4. Learning Pool Social Media Strategy Seminar4. EvaluationHow do you know that your strategy is succeeding? With decent objectives, you ought to be able to regularly measure progress. Objective Measure Process This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.
  5. 5. Learning Pool Social Media Strategy Seminar5.Risk managementSocial media activity isnʼt risk free. However, the risk arenʼt show stoppers as long as they are managed effectively. Identify some risksand come up with some mitigating actions below. Risk Rating (H/M/L) Mitigation This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.
  6. 6. Learning Pool Social Media Strategy Seminar6. Operational guidanceThis might end up in a separate policy document, but providing guidance to people about conduct, tone and acceptable use is importantand can sit happily in a strategy document. Note down some important guidance to people using social media in your organisation. Operational guidance This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.

×