Social media strategy seminar

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Slides that were used alongside the strategy workbook at seminar in Edinburgh 2/2/2011.

Slides that were used alongside the strategy workbook at seminar in Edinburgh 2/2/2011.

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Transcript

  • 1. Social media strategy seminarDave BriggsCommunity EvangelistBreda DohertyNew Media Consultantwww.learningpool.com
  • 2. A short message from oursponsors...
  • 3. E-learning for everyone!
  • 4. Over 20 courses, online.
  • 5. Social mediaCareers and jobsCustomer serviceHealth and safety...and lots more
  • 6. Best of all - it’s £25 a year.
  • 7. www.mylearningpool.com
  • 8. That’s the end of the (overt) salespitch
  • 9. Introductions
  • 10. How today will (hopefully) work
  • 11. Brief (I promise!) bit of talkingThen discussionThen some writing stuff down
  • 12. #lpsocmed
  • 13. 1. Background
  • 14. What are you on about?Why does this matter?What are the opportunities?What are we going to do about it?
  • 15. Consumerisation of technology
  • 16. Mainframes MinicomputersWeb / Mobile Microcomputers
  • 17. Access to the internetAccess to computingA nice user interface
  • 18. So, what is digital engagement?http://www.flickr.com/photos/takomabibelot/4373062612/
  • 19. 100 million hours200 billion hours
  • 20. £5,500 £153,516http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
  • 21. What are you on about?Why does this matter?What are the opportunities?What are we going to do about it?
  • 22. 2. Objectives
  • 23. Why are you doing this?What do you want to achieve?Who do you want to engage?What do you want them to do?
  • 24. 3. Implementation
  • 25. Which tools will you pick?How will they be used, with who?What content will be published?How often will they be used?
  • 26. It’s ok to build your own, too
  • 27. But don’t forget to use otherpeople’s stuff as well
  • 28. Like the Sheffieldforum
  • 29. Which tools will you pick?How will they be used, with who?What content will be published?How often will they be used?
  • 30. 4. Evaluation
  • 31. How do we know it’s working?What measures will be used?How will they be monitored?How often will they be measured?
  • 32. 6. Risk management
  • 33. What are the risks?How risky are they, really?What are you doing about it?
  • 34. ‘Hitler hypnotising gays’
  • 35. ‘Hitler’s hypnotising gaze’
  • 36. Treat your children with suspicion and contempt
  • 37. Just because things might go wrong isn’t a reasonnot to to them.
  • 38. What are the risks?How risky are they, really?What are you doing about it?
  • 39. 6. Operational guidance
  • 40. Process and governanceTone and stylePersonal and professional
  • 41. Be credible Be accurate, fair, thorough and transparent.Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.Be responsive When you gain insight, share it where appropriate.Be integrated Wherever possible, align online participation with other offline communications.Be a civil servant Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency. http://www.civilservice.gov.uk/about/resources/participation-online.aspx
  • 42. Process and governanceTone and stylePersonal and professional
  • 43. Next steps and a natter