How local councils can get the most from social media

How to get the most from social media Dave Briggs Community Evangelist www.learningpool.com

@davebriggs dave@learningpool.com www.davepress.net

The benefits office to Number 10 in 5 years... ...and a blog. http://www.flickr.com/photos/downingstreet/3045344571/

Change is happening • Communicating • Socialising • Working • Playing

Need for change • People demanding it • Can’t afford not to

Open government • Transparency • Participation • Collaboration

Consumerisation of technology

Mainframes Minicomputers Web / Mobile Microcomputers

Smaller, more personal.

So, what is digital engagement? http://www.ﬂickr.com/photos/takomabibelot/4373062612/

Cognitive surplus, anyone? http://www.ﬂickr.com/photos/poptech2006/2969510044/

100 million hours 200 billion hours http://www.ﬂickr.com/photos/maddi/2432148351/

£5,500 £153,516 http://en.wikipedia.org/wiki/Atheist_Bus_Campaign

The toolkit • Go where people are • Right tool for the right crowd

Dave’s 10 tips

1. Get the basics right

2. Don’t spend lots of money.

3. Go where people already are.

4. Don’t forget: what you say is permanent and ﬁndable

5. Use the right tool for the right crowd.

6. Promote online stuff with ofﬂine stuff.

7. Be open, honest and human.

8. Don’t overburden with process.

9. Make your stuff ﬁndable, sharable and reuseable.

10. Think: how does the web change the way we do everything?

http://www.flickr.com/photos/blackbeltjones/3365682994/

by Dave Briggs on Nov 01, 2010