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Introducing digital engagement for South Cambridgeshire Dave Briggs Community Evangelist
<ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
 
<ul><li>From the benefits office  </li></ul><ul><li>to Number 10  </li></ul><ul><li>in 5 years... </li></ul><ul><li>...and...
Change is happening…
Communicate Play Work
 
 
 
 
Consumerisation of technology
Mainframes Minicomputers Microcomputers Web / Mobile
Smaller, more personal (and harder to control)
So: digital engagement
<ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
<ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
 
Made possible by:
Access to the internet Access to computing A nice user interface
Some principles
1. Online communities are communities too!
 
 
2. Engage people on their terms, not yours.
3. Visibility is important.
4. Don’t assume that everyone is offline.
5. Interactive websites need interactive organisations
The toolkit
1. Go where people are 2. Right tool, right crowd
 
 
 
 
 
 
 
 
 
 
You can also build your own
 
This stuff works
You must understand why you’re doing it though!
Think strategically
 
What are you trying to achieve? What are you asking people to do?
Change perceptions? Change behaviour? Improve services?
Some objectives <ul><li>Engagement </li></ul><ul><li>Open innovation </li></ul><ul><li>Participation </li></ul><ul><li>Col...
In summary:
The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
Thank you for listening!
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Digital engagement in South Cambridgeshire

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Presentation to group at South Cambs District Council, 22/2/11.

Published in: Technology, Education, Business
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Transcript of "Digital engagement in South Cambridgeshire"

  1. 1. Introducing digital engagement for South Cambridgeshire Dave Briggs Community Evangelist
  2. 2. <ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
  3. 4. <ul><li>From the benefits office </li></ul><ul><li>to Number 10 </li></ul><ul><li>in 5 years... </li></ul><ul><li>...and a blog. </li></ul>
  4. 5. Change is happening…
  5. 6. Communicate Play Work
  6. 11. Consumerisation of technology
  7. 12. Mainframes Minicomputers Microcomputers Web / Mobile
  8. 13. Smaller, more personal (and harder to control)
  9. 14. So: digital engagement
  10. 15. <ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
  11. 16. <ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
  12. 18. Made possible by:
  13. 19. Access to the internet Access to computing A nice user interface
  14. 20. Some principles
  15. 21. 1. Online communities are communities too!
  16. 24. 2. Engage people on their terms, not yours.
  17. 25. 3. Visibility is important.
  18. 26. 4. Don’t assume that everyone is offline.
  19. 27. 5. Interactive websites need interactive organisations
  20. 28. The toolkit
  21. 29. 1. Go where people are 2. Right tool, right crowd
  22. 40. You can also build your own
  23. 42. This stuff works
  24. 43. You must understand why you’re doing it though!
  25. 44. Think strategically
  26. 46. What are you trying to achieve? What are you asking people to do?
  27. 47. Change perceptions? Change behaviour? Improve services?
  28. 48. Some objectives <ul><li>Engagement </li></ul><ul><li>Open innovation </li></ul><ul><li>Participation </li></ul><ul><li>Collaboration </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Knowledge sharing </li></ul>
  29. 49. In summary:
  30. 50. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
  31. 51. Thank you for listening!
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